process

The foundation

The foundation of successful web design begins with a deep understanding of your business. During the initial consultation, our experts will get to know your brand, audience, and any current challenges. This thorough discovery phase allows us to craft a website that aligns perfectly with your business goals and target audience.

Research

We analyse search data to identify relevant keywords and phrases that your potential customers are using. This process involves evaluating search volume, competition, and relevance to ensure that the keywords we target are effective.

Understanding what keywords and search terms your competitors are ranking for helps us identify opportunities and gaps. This analysis informs our strategy to ensure that your website can outperform competitors in search engine rankings.

Planning

A critical component of our strategy involves competitor analysis. By examining what strategies are working for your competitors, we can develop a plan that incorporates best practices while identifying areas where you can stand out.

We outline a comprehensive SEO strategy that includes on-page optimization, technical SEO, and off-page tactics. This plan will guide our efforts to improve your site’s search engine rankings and overall performance.

We determine how to incorporate high-quality content that meets the needs of your target audience while adhering to SEO best practices. This includes planning for content creation, meta descriptions, and schema markup.

Write

With your business objectives and user needs in mind, we design a logical site structure for your approval. Once the structure is set, our content team creates high-quality content that resonates with your audience and adheres to SEO best practices. This includes crafting compelling meta descriptions, optimising schema markup, and implementing link building tactics to boost your site’s authority.

Design 

After the content is finalised, our web designers begin the process of creating a visually appealing and user-friendly website. Using industry-standard software, we ensure that your site offers a seamless user experience. From the homepage to the internal pages, we design each element to engage visitors and guide them towards conversion.

Develop

Once you approve the design, our experienced web developers transform the visuals into a fully functional website. Our experienced developers transform the design into a fully functional website. This involves coding the site, integrating necessary features, and ensuring compatibility with various browsers and devices. This development phase ensures that the website not only meets design specifications but also operates smoothly and securely.

Optimise

After development, we focus on optimising the site to ensure it performs at its best. This phase involves our SEO specialists conduct a thorough audit to identify areas for improvement. This includes checking technical SEO elements such as site speed, image optimisation, and mobile-friendliness. We implement optimizations to improve site speed and overall performance. This may include compressing images, minifying code, and optimising server response times.

Launch

We deploy the website and make it live for the public. This involves final checks to ensure that everything is functioning as expected.

Using tools like Google Search Console and other analytics platforms, we monitor the website’s performance. We track metrics such as traffic, conversions, and user behavior to assess how well the site is performing. We provide detailed monthly reports that outline the website’s performance.

Analyse and Improve

We regularly review your website’s performance to identify any areas for improvement. This includes analyzing traffic data, conversion rates, and user feedback.

Based on performance data, we adjust our SEO tactics to enhance results. This may involve updating content, refining keywords, and optimising for new search trends.