Dominate the Search Results with Our Expert SEO Services: Drive More Traffic and Boost Your Rankings Today
Organic Results
Organic search results form the foundation of Search Engine Optimization (SEO). These are the listings that appear on search engine results pages (SERPs) based on their relevance to a user’s search query. Unlike paid advertisements, which are purchased placements, organic results are achieved through the strategic optimization of website content, structure, and various other factors that search engines evaluate when determining website rankings.
Securing a high position in organic search results is highly sought after because it conveys credibility, trustworthiness, and authority to both users and search engines. Websites that consistently achieve strong rankings in organic searches enjoy numerous advantages, including enhanced visibility, increased click-through rates, and sustained traffic over time.
Link Building
Link building is an essential component of Search Engine Optimization (SEO) that focuses on obtaining hyperlinks from other websites to your own. These incoming links act as indicators of trust and authority for search engines, which can significantly affect your website’s ranking and visibility in search engine results pages.
Backlinks, especially those that are high-quality and relevant, are extremely valuable. They not only contribute to direct referral traffic but also improve the perceived credibility and relevance of your website within its specific niche. Search engines interpret these links as endorsements, which can enhance your site’s authority.
Key Word Mapping
Keyword mapping is a crucial aspect of SEO marketing that involves the strategic assignment of target keywords to specific pages on a website. This approach is designed to optimize each page for relevant search queries, thereby improving its visibility and ranking potential in search engine results. By thoroughly researching and selecting suitable keywords for each page based on factors such as relevance, search volume, and competitiveness, organizations can effectively align their content with the intentions of their target audience. Keyword mapping not only aids in better indexing by search engines but also enhances user experience by providing more focused and informative content.
Research
When exploring SEO for your business, our methodology focuses on grasping your distinct identity within the industry. We start by deeply engaging with your brand’s core values, ethos, and the demographics of your target audience. This foundational insight enables us to develop a tailored SEO strategy that aligns perfectly with your objectives, ensuring uniformity across all digital platforms.
Through extensive keyword analysis, we identify the specific terms and phrases that resonate most with your audience, allowing us to customize content and optimisation strategies accordingly.
Additionally, we perform a comprehensive evaluation of your competitors to pinpoint opportunities for differentiation and growth. By utilising these insights, we can enhance your market position effectively.
Generating Leads and Tracking Conversions
It is crucial to optimize your website by incorporating relevant keywords into meta tags, headers, and content. Additionally, ensuring that your site is mobile-friendly and loads quickly is vital for user experience. Developing compelling and informative content that caters to the needs of your audience plays a significant role in attracting and retaining visitors. For businesses that operate in specific locations, implementing local SEO strategies can significantly improve visibility within those geographic areas.
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Suffolk office:
Stour Suite,
7 Wherry Lane,
IP4 1LG
Looking to Kickstart Your Next Web Project?
Affordable Web Design tailored to suit your business.
