Identity recently created two e-commerce sites, firstly we created the Total Football Direct website which performed well and scored it's goals, in-turn they retured to us to create a sister site, Total Gymnastics Direct. Both e-commerce websites share a recognisable branding to one another and are aimed at similar target markets yet they still boast their own individuality. Both sites have benefited enormously from moving their products online.
View Total Football Direct View Total Gymnastics Direct
The online marketplace is a good platform for you to expand your business. We are going to explain what kind of advantages there are by sharing what we know about online selling.
Take a look with us at the main benefits of correctly utilising an effective e-commerce platform:
Powerful Shopping Tools
Fast Buying Process
With an online store it's quick and easy to make purchases. Customers can spend less time shopping for what they want. They can easily browse through many items at a time and buy what they like. When online, customers can find items that are available in physical stores far away from them or not found in their locality.
Advantages of e-business include making it easier to choose from a wide range of items along with the convenience of the order being delivered too. Searching for an item, seeing the description, adding to cart – These are all steps which happen in no time at all. The customer is happy because it's a very stress free process and they didn’t have to travel anywhere at all.
Cost Cutting
One of the biggest advantages of e-commerce to a business that keep sellers interested in online selling is cost reduction. Many sellers will have to occur costs to maintain their physical store, whether this be from paying staff, maintenance or hiring a physical space. In many cases these fees will reduce your potential ROI (Return of Investment) which will effect how competitve you can be on pricing.
However, with an e-commerce store, a seller can drastically reduce how much is spent in store upkeep. An e-commerce store is affordable and requires less investment when compared with a physical store, allowing you to pass that saving onto either a greater profit or more competitive pricing.
Affordable Marketing
E-commerce sellers don’t have to spend a lot of money to promote their items. The world of e-commerce has several affordable, quick ways to market online, such as investing into SEO, free-ads, social networks and other digital marketing portals. There's a lot you can do to get your products out there for free and even more with a bit of investment as you grow.
Greater Reach
A seller with a physical store may only be able to reach a certain number of buyers and attract a limited amount of attention. Being online will allow you to connect with a much larger pool of global customers. Sellers that need to expand their reach to find new customers can benefit from this.
E-commerce sellers can save on the logistics costs and be rest assured of their being a lot of potential customers. Sellers with a physical store begin selling their goods to local buyers.
If you're interested in getting your products online with an e-commerce store, contact us, we'd be happy to help.
