People use social media for a variety of things, such as entertainment, socialising with friends or even research purposes. This is where the use of SEO on your posts is crucial. Using apps like TikTok as a search engine to find inspiration for travel destinations or home decor is becoming more and more popular. In fact, you can now even add a widget on your phone that is the search bar for TikTok! 

Social media can help improve your SEO as well. Let's say that, as a flooring manufacturer you receive repeated enquires from 20 users asking the same questions about how to lay a specific type of flooring. Why not turn that into a piece of content? Not only does this help to save time as you are not having to address the same question repeatedly, but it also allows you to direct users to that piece of content. Realistically, if 20 users have asked the question, how many more want to know the answer? In turn, a blog that responds to a frequently asked issue can help improve the SEO of your website. You may have also seen TikTok’s making their way onto Google’s search engine results, much like YouTube videos. These top-performing and trending videos can be shown to support the business’s content and direct traffic to that social page, as well as answer any user queries.

How to find keywords

  • Hashtags - Suppose you work in the wedding industry; you might go onto Instagram and utilise the search feature to view the most widely used hashtags. Integrating these trending tags into your content and captions in a strategic way can enhance the discoverability of your posts. It will also help reach the right audience within your industry, improving the likelihood that people will follow and interact with your content.
  • Using Google trends – google trends can help with search queries and reveal what is trending in that industry. It also shows which questions people are looking at the answers for, so you can adjust your content accordingly. By modifying your content to fit these keywords and hot topics—especially when they're becoming more popular— you can better address people’s questions. Not only this but your social content may just get picked up by users and help you achieve your social media goals.
  • TikTok search bar - Your best friend is going to be the TikTok search bar! Investigating your topic will help when creating your content plan because you can find inspiration for content and discover what is popular. For example, a wedding dress shop might see that wedding guest dresses are popular on TikTok, so they might focus on creating content which shows off a few outfit examples with prices and how to style them.

How to use SEO on each of your social media platforms

Captions

Using keywords in your captions serves to boost your content’s visibility, making it more searchable for users. When your content provides answers, users will be more inclined to engage with the post. The algorithm will pick this engagement up and send it to a broader audience searching for that question or piece of content. 

Hashtags

Make sure to include hashtags and keywords that you have researched in your captions. These will make it possible for readers to find your material by searching for particular themes. Many experts will discuss the ideal number of hashtags to use, but our strategy considers using various numbers for various platforms. For example, we only use one to three keywords or searches on Facebook because it's a local, community-based network and fewer people use it; on Instagram, we use five to ten.

Geotags

Geotags are great for local businesses who want to be found through locations such as restaurants, beauty salons or holiday destinations. In order to make a better-informed decision, users who might be travelling to a particular location can look for inspiration from nearby businesses and get a sense of who they are through their social media accounts. It is also good for people who like to support local businesses in their area.

How will it help your social media?

As with everything related to social media, you might need to experiment with various hashtags, keywords, and content concepts to determine what works best for your brand and target market. Behind 1 successful post, is 3 failed posts, but that is the beauty of social media. It gives the ability to test and trial to help inform your strategy and the content you create.

The more you use these above tactics, the easier it will be for your content to be found. However, when using keywords, here are two things you should avoid:

  • Overuse of a keyword can lead to a lower ranking.
  • Users will quickly notice if you employ too many keywords in your material, which could break the flow of your writing.

For the time being, though, get started and use these strategies on all your social media material to increase its visibility and ranking.

 For more information on this topic, please get in touch or call us on 01473 807014