When it comes to your online marketing strategy it's incredibly important to understand and connect with your target audience. In this post, we will discuss tips and tricks for identifying your target audience, how to reach them, convert this interest into sales and how to apply all of this to your marketing strategy.
Define your target audience
A good start point is defining the groups of people you want to reach with your marketing efforts. This group should consist of people who are likely to be interested in your products and or services, the more you can narrow down this group the better. The more you define this group of people the more likely you be to connect with the people who are likely to be converted into customers. This is not always easily done, and is where a lot of companies fail, conduct some research first. Take a look at what others in your industry are doing, look at past marketing efforts, look at as much data you have available and make an informed decision.
Target your audience
Now that you have identified your target audience, it's time to start connecting with them. This approach will vary from industry to industry, some marketing portals will work better than others depending on your audience. A niche company might include completely different parameters than an electrician who might be targeting homeowners for example. Regardless of who your target audience is, you should still break it down into segments within your marketing so that you can reach people effectively. It can be quite easy to define your audience on portals such as facebook and Adwords compared to instagram for example. Gear your content towards the audience each portal will realistically reach, change up the wording, the imagery for each.
Converting leads into sales
Now that you've connected with your target audience, it's important to convert this interest into business. There is no one fit for all answer to this, research what others do successfully, look at your own site and how it can be improved, put yourself in the customer's shoes, is it easy to access your service? For example, we have a landing page with a very short concise message, which allows customers to receive a quotation for services, take a look below.