Christmas is nearly upon us, an important time for any online business, now more so than ever. During the lockdown period online sales have risen exponentially and this is a trend we can expect to continue long into the festive period. Now is the time to prepare your site and hit the ground running when shoppers begin searching for gifts, The UK alone online sales in 2019 exceeded the £160 billion mark, meaning there's plenty of business to be won and it's equally important to gain an advantage over your competitors.
Take a look with us at some meaningful branded elements which you can implement to get your site into the Christmas spirit:
- Festive themed banners
If your website utilises banners or slide show images theses are perfect areas for adding a festive twist.
Try to keep your branding in mind when doing so, this is a website not a Christmas tree.
Of course you can also do the same for printed vinyl banners too.
- Let it snow
Everyone loves a white Christmas, so transform your site into a winter wonderland by making it snow. Adding elements such as this to your website or landing page will really set you apart from your competitors.
Look at our website for example:
- Make your logo more 'Christmassy’
Try adding some holy, tinsel, snow or other festive elements and restyle your logo to have a Christmassy touch.
Just be sure to remove them again once Christmas has passed.
- Marketing Emails
How early is too early for your first Christmas email?
For your Christmas promotions, a week or two after Black Friday makes for a good time to start sending out emails.
A good option for your first email is a simple teaser only providing limited details of your upcoming sale.
If you don’t want to tease your subscribers or if you haven’t finalized your sale yet, gift guides are a great option to ease your way into Christmas email marketing early.
Other email ideas could include gift cards, discounts, promotional sales, or personalised offers.
- Landing pages
Landing pages are a great way to draw your customers attention to an item you are wanting to promote, this will be the first thing customers see once they land on your website. Keep the page informative yet brief, with some visual elements that link to your promoted product. Design the page to include Christmas themed elements with a call to action, steering the customers where you want to draw their attention to.
- Christmas competitions
Competitions are a great way of attracting more traffic to your website. This will vary depending on your industry, but is it possible to have a Christmas give-away, try to think up something fun and engaging and promote it across as many platforms as possible.
- Let us do the hard work for you
We understand Christmas is a busy period, so we are here to help. If you need any help implementing your Christmas themed changes, we are here to help (apart from on Christmas day). We have several locations around the UK including our latets branch opening for cambridge web design.
Contact us to help get your Christmas preparations underway whilst you sit back and enjoy a mince pie.
