With the brink of summer upon us now is the perfect time to ensure your website is looking cool for summertime. Would your website benefit from a freshen up? This doesn’t necessarily mean a complete re-design; A few minor tweaks can sometimes breathe new life into an existing design.
What would freshen up my website?
Colours
Do the colours you have throughout your website really appeal to your target audience?
Do they attract attention to the correct areas of your website?
How do the colours used make the user feel?
Fonts
How many different fonts are you using?
What do they say about your business?
Do they appeal to your websites visitors?
Navigation
Is it easy to get to the information needed in just a few clicks? It’s easy to lose users to complex navigation leaving them feeling lost. An addition of a sidebar or breadcrumbs can make it easier for navigation around complex websites.
Images
Images can say 1000 words but they need to be speaking the right ones. What impression do the images chosen leave on users?
Call to Action
People love direction so why not give them some? Want website visitors to contact you, or to view a certain page, you need to tell them.
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This is a perfect example of amply using bold colours to appeal to the young audience, bold fonts, and concise navigation with information intelligently presented. Notice how call to actions are present throughout and large images are used to capture attention.
If you feel your website would benefit from a summer freshen up, feel free to contact us 01473 807014 to discuss your website requirements.
Latest news: Identity have recently opened a new branch of Cambridge web designer.
