Ok, so you have your nice shiny website, but wait a minute… where are the visitors? Let’s take a look at some methods of getting some visitors to your website.
Keep your Content Fresh!
Ok so let’s start with the very basics. Keeping your content fresh, rich, unique is vitally important in so many way. ‘Keep it fresh and keep it relevant’, this was Google’s stance on the importance of having fresh content on your website.
New and fresh content can increase your website traffic through more loyal visitors or more organic visitors as your site will get crawled more frequently.
What should you do? Either you get writing and publishing content or you delegate. Either way, a schedule to make sure content is delivered in a good timely manner is very important.
Post content on high traffic websites
Although getting links back to your site should naturally boost your SEO, you should not think this way. The reason for getting those links is traffic to your site, and this really does work.
A guest post on a trusted website will create a steady flow of free traffic to your site.
What should you do? Do your research! Find out which are the high traffic websites in your market area and then follow the editors on social media. If you can create a conversation and get a guest post then you have a nice gold mine of traffic.
Optimise your Website for Google
Currently Google own over 81% of the market share in search, so it makes good sense to optimise your site for them. If your site meets google’s guidelines (the best it can) then you will instantly start to receive more traffic. There is however a problem. Competition on google is massive, therefore you need to make sure your website not only meets google’s guidelines, but has great content and looks the business.
What should I do? Get an SEO audit of your website. We can do this for you for free, please contact us. Also back to point one, fresh content!
Other Search Engines
Don’t forget there are other search engines. Yahoo and Bing may not have the market share like Google, but are a great source of extra traffic.
What should you do? Please register your website with Bing Webmaster tools. The process is similar to Google webmaster tools. Also, use social media, A LOT, both yahoo and bing use like and posts etc in their ranking algorithm.
Mobile / Table / Responsive Website
You may have heard us parping on about responsive websites…. Well there is a reason for that! More and more users are searching the internet using their mobile phones and tablets. This is a massive valuable source of traffic. If your website is not mobile friendly then not only will users not be able to use your website but also google remove you from the mobile search results.
What should you do? Get your website responsive…. Today!
Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool that can draw in a lot of traffic. A friendly email reminder about a new service or product can help you boost your traffic, but try not to overdo it with emails, also the hard sell is tough, we recommend sending advise and help rather than sales and prices (Unless you are an ecommerce shop that demands that focus).
What should you do? Sign up to mailchimp or contact us and we can help you get started with a newsletter.
Make Sure Your Site is Fast
Ok so one last thing in this article. Speed, fast fast fast! How annoying is it waiting for a minute for a site to load? Very, and that’s what Google thinks to. Speed your site up and get better rankings and more traffic. The faster the better!
What should you do? There are many things that can speed a site up, from caching to server speed. Check out what google thinks: https://developers.google.com/speed/pagespeed/ for some ideas on your site.
Need help with any issues discussed in this article? Contact us to find out how we can help.