So, Identity are exhibiting at the Menta trade fair in Bury St Edmunds, Suffolk on 11thSeptember and are giving away another monitor to a lucky winner!
Monitor for illustration purposes only
We’ve been doing some research about trade fairs and the best ways to get something out of them. Here is what we have found out:
- Create a buzz. Make sure you spend time informing your existing clients and your market of any upcoming events you may be participating in. Errmmm, did we mention we are giving away a free widescreen monitor?
- Get some free advertising. If you can come up with something that will make your business newsworthy then you could get further exposure in the local media.
- Have a chat with the trade show’s management team. Usually the organisers of the event will want to make it a success for everyone and therefore will be able to help plan your pitch, staffing and possibly the marketing.
- Avoid Jargon, buzzwords and company hype. People are quick to recognise hype, and jargon and you may find it hard to reach your audience. This also complicates your message and pulls away focus.
- Promote something. It’s much easier to attract focus to your business if you promoting something, like a new product, service or offer. Your message will be easier to relate to and the whole event will have purpose and drive.
- Chose a show that is not related. Ok this is our final tip, however, it may not work so be careful with this one. Picking a show that is not related to your target market can make you stand out and attract new customers. Risky, but it has worked before, make sure the demographics are the same.
Trade shows continue to be big business for businesses. With multiple tradeshows happening throughout the year in a single area there is no reason why you shouldn’t be there?
Oh by the way, we’ve got a free widescreen monitor at the Menta trade fair if you pay us a visit on the 11th September 2012.