If there’s one thing that every hardworking company needs, it’s a good quality, professional website. Small businesses across the globe are still making do with template sites and self-made homepages, both of which can look amateurish and often fail to give customers the best possible impression of a growing enterprise.
When we have the chance to give one of these hard working, dedicated companies a brand new, up to date website, we jump at it. In one of our most recent projects we were tasked with tackling the Turbologistics site. We used our technical know-how and creativity to give it the look, the usability and the professionalism it needed to do the business justice.
View new website: http://turblogistics.com
Turbologistics
A growing company based in Baytown, Texas, Turbologistics inventories new and used parts for gas turbines, gears, hot gas path parts and rotors.
The company’s previous site, though perfectly usable and easy to navigate, lacked a strong identity and cohesion. To give the site a more individual look and a clear focus, we were brought in to create a brand new look. After collaboration, concentration and a regeneration, the new site is now up and running!
Identity
Users make assumptions about a business the moment that they land on a company’s homepage. From judging its professionalism to making decisions about its reliability and its drive, users glean a huge amount from a website in the those first few seconds.
This makes it incredibly important for a business to have a strong identity and a strong message. People surfing the web should be able to recognise the brand as soon as they arrive on a site and get a good understanding of what the business is about just a few seconds after logging on.
To make sure the Turbologistics site had a clear identity and easy to understand layout, we placed all of the most important information on the front page and placed a navigation bar prominently in the top right hand corner. Illustrations, photos and graphics have also played an important part in getting the message across and simplifying these complex products.
Ready for the future
Slick, simple and straightforward, the new Turbologistics site looks much more contemporary than its predecessor. Not only does the website look more attractive, it’s also responsively designed to ensure that mobile users have just as good an experience as those browsing from a PC or laptop.
If you’d like to find out more about getting your company website ready for 2016, get in touch with a member of our team today.
