Over the last 10 years social media has taken over the marketing world. With over 4.62 billion people using the internet each day, it is important for companies to utilise social media marketing to promote, expand and develop their company on the digital stage.




FACEBOOK


How to use Facebook as a platform to grow your company- Facebook has over 2.91 billion active members. this means that it is a vital platform for businesses and social media marketing. the Facebook business page allows you to connect with your customers and gives you the ability to offer key information about ur product, business, services and upcoming events. Facebook Ads and Messenger Ads are also effective ways to reach potential customers. 



  • Boosts web traffic

  • Improves your SEO

  • Engages new and long-time customers




LINKEDIN


How to use LinkedIn as a platform to grow your company - LinkedIn can be used to build brand awareness and relationships with consumers. posting engaging content and participating in industry driven discussions will market to potential customers and partners. LinkedIn can also be used by business owners to grow their email marketing list. Unlike Twitter, Facebook and Instagram, LinkedIn is a professional platform designed to help you make and reinforce business relationships. 



  • Builds business relationships

  • Stay on customers radar

  • Grow your email marketing list




INSTAGRAM


How to use Instagram as a platform to build your company- over 1 billion people use Instagram per month with roughly 90% following at least one business related account. Instagram has an array of features to allow you to interact with your customers for example, Instagram stories. this feature enables you to create polls on desired subjects, Q and A's (question and answer) allowing you to directly receive questions about either you product or company from your followers / customers and posting pictures or images to keep your followers engaged in your account/company. this is only one feature of Instagram's many features that will help your company grow expeditiously.



  • Engage new customers

  • Develop a voice for your company

  • Utilise has tags for new customers to discover your business




TWITTER


How to use Twitter as a platform to build your company-  There are many reasons to make twitter a part of your company's media plan to enhance growth. For instance 60% of a brands followers are more likely to purchase or recommend products after following the brand on twitter. Not only this, but it gives you and your brand a platform to connect with your customers. this gives you the opportunity to ask customers for feedback or respond to queries. lastly Twitter is completely free to use!



  • Connect with your customers

  • Cost free marketing

  • Increase sales