The spooky holiday season of Halloween is nearly upon us! Halloween is surprisingly the fourth most popular holiday for spending on the UK calendar, so it makes perfect sense to get your site in theme and ready for a big marketing push to maximise potential sales / customer engagement around this period. Whether your business is an e-commerce store selling fancy dress clothing and treats or a telecoms agent, utilising the holiday period correctly can increase customer engagement and generate a buzz around your business. Year on year people are starting their Halloween planning early, more the reason to start your marketing campaign in place and ready to spook! Lets take a look at some marketing ideas to kick-start your spooky season:
Creepy Halloween Countdown
Adding a Haloween themed countdown to your website along with some time exclusive deals can tap into customers fear of missing out (FOMO) and grab a few more last minute sales, compliment this with next day delivery and you can really target the last minute market.
Promote the sale across all platform, this includes anything from; social media, emails, text messaging, popups, banners and google ads. Just make sure that you can get it shipped to them in time for the Day.
Eerie Website Theming
Show your attentive to what’s going on around you and your creative skills with a seasonal logo, it's a great way to put across some of your company’s personality and add some seasonal theming to your site. take a look at ours for example below:
Spooky Themed Products
Adding small decals of Halloween themed elements such as cobwebs, bats and spiders can really eventuate the seasonal reminder to your products.
Supernatural Promotional Ads and Marketing Campaigns
During this period we can all expect a lot of marketing emails, the amount of promotional emails during this period is astronomical. Create a marketing email promoting your sales and best products. This may vary from industry, but there's always something to promote. You might showcase how some of your products can be used to decorate for a party, or show off some last-minute costume ideas and promotions. Use an email series to start drawing in customers during the build up all the way up to Halloween. Offer a combination of promotional emails and interesting content, such as costume and decoration ideas for example.
Keep your email in-line with your usual branding whilst adding some festive elements to make it stand out from the crowd.
this doesn't just end with online marketing, apply the sae principals to your banners, and other printed media for a consolidated branding package.
Ghostly Discounts
Halloween season is a great time for promoting seasonal products and generating more sales. Build a dedicated page on your website for seasonal products and promote these areas with calls to action and popups when you first land on the website to guide people in this direction.
Spine-chilling Social Media
Your theming doesn't stop with your website, theme up your social media profiles in a similar way. Add a splash of Halloween by changing the colour scheme of your cover photos or adding some spider webs and pumpkins to your banners and images. Use your social media presence to build content around the Halloween theme and expand your seasonal marketing reach. Use your social media presence to build content around the Halloween theme, with hashtags to help customers find you.
LET US DO THE HARD WORK FOR YOU
We understand this is a busy period, so we are here to help. If you need any help implementing your spooktacluar changes this season, setitng up promotions, theming pages or creating discounts, we are here to help.
Contact us to help get your preparations underway.
