You may or may not already be aware but Social Media goes hand in hand with promoting your blog. Blogging is a great way to get visitors to your website but writing an enticing blog is just the start, you need to then promote this blog, the perfect platform for this is Social Media.
- THEY ENCOURAGE CONVERSION
Step one of gaining interest is to share your blog on a multitude of platforms, decide which platforms are best suited to your subject matter and get them out there. However, if you want this to be a fruitful experience you will need to do is an appealing way, be that a catchy title, and engaging question, or helpful information. It's always positive to give a reason for the reader to share the article themselves as this gains you even more exposure.
- THEY INCREASE YOUR DOMAINS AUTHORITY
Blogs are a great way to give your website an SEO boost. Whilst there are many factors which determine your websites google ranking, one part is the social media links associated to your domain. If your blog is linked to from a plethora of social media platforms it's domain authority will incread and in turn it will instantly gain an SEO boost.
- THEY HELP BUILD A REPUTATION
If you're blog content contains niche information, or if you are capable of providing unique insight into an area then you are in a great position to provide what people are searching for. Niche experts can market goods and services, become ambassadors for certain brands or products and their posts are more respected. With social media, you can become a niche expert.
Search around and in no time, you'll find unanswered questions, write a blog on these subjects and link those people to it, they'll appreciate it. That appreciation can go a long way in building loyalty in readers who will return in search of your future insights.
- THEY MAKE YOU MORE VISIBLE
Different social media platforms come with their respective ranking systems, but the more a post gets shared or liked, the higher it ranks not just to your audience but to their followers as well.
This is a simple yet effective way to gain traffic without putting in much effort.
- THEY ALLOW FOR BIGGER PROMOTION
Once your blog is well-established this then it becomes a powerful platform for you to promote your own products, services or even other blogs.
We'd love to hear your thoughts on blogging and how it works with your business. If you have any queries or need assistance getting your blog set up and promoted please feel free to contact us