Your website is an important aspect to any business, and you’d like it to be important to your clients too. A boring and hard to navigate website can scare clients away before they even know what you are about. You want to be sure that you put your best foot forward when seeking out new clients, and keeping your website up to date is one of the most important things you can do for this.
The top areas to focus on when updating your website are:
- Updating Your Website Security
- Keep Your Content Fresh
- Updating Your Website Design
- Updating your Marketing
Let's take a look at why:
Updating Website Security
Website security should be one of the top priorities for businesses both large and small. We hear all too often about large companies that get hacked, compromising information, website downtimes and losing the trust of their clients. This lack of trust hurts the business – clients may choose to go to their competitors in fear that their information might be compromised again. Websites require regularly updating to ensure they are on the latest technology and have all the latest patches and updates to prevent this happening.
Be sure that the company you choose to build and/or host your website holds the security of your website in high regard. Your security should be their top priority.
Fresh Content
Keeping your website’s content up to date and relevant can help your business in a number of ways.
Up to date content will help you rank higher on google, and give your site more traffic. Updated information helps build domain authority. Domain authority in short is how much of an authority on a particular subject your website is. Google holds this authority score in high regard when trying to match searches with useful and relevant information.
Review your Marketing
Another place to update your website is with your keywords. Having pages on your website that speak about a specific topic is only useful if the keywords are mentioned in the content. It’s important to keep the keywords on your website fresh as well as the content. Perhaps you’ve expanded into another city in the past few years, or are selling a new product or service. If you don’t update your keywords, you won't gain any traction and interest in your new services / location.
Keyword search volumes also change over time, it's worth reviewing if people are still searching for the terms you may be targeting.
Design Refresh
Many businesses focus only on content and internet marketing but fail to address the design and navigation of their website. Has your site grown since it initially launched? Could navigation now be simplified. Could new design elements draw focus to under utilised areas better?
Identity have years of experience successfully delivering web projects, updating websites, marketing and more. If you need any assistance carrying out any of the above: Contact us
Identity's services are ever expanding to keep up with demand, Identity recently opened a new Cambridge web design office.
