The world cup is fully underway with England progressing nicely, but have you kicked off your world cup campaign?
The world cup is a big event with a lot of excitement surrounding it making it the perfect tool to boost your campaign.
We've put together some tips to help get you underway:
Don't - use the FIFA world cup 2018 trademarked logos for your promotion
Do - Try combinations of words in associated slogans and imagery to theme your campaign
Don't - Plagiarise any of your information from any of the official websites.
The cheapest and easiest way to get involved is by posting on social media (Be sure to utilise fans twitter handles). If you're not already using social media as a free advertising portal then now's a great time to start. It's also a great place to pledge your support to your team so why not test the waters with an England themed post.
Run a competition relating to the world cup involving a giveaway or winner predictions. Prize give aways are a great way to attract people to your site whether it's world cup themed or not.
Run a worldcup discount period / deal. The discount may be enough to tempt some new customers in your direction over a competitor.
Could you release a world cup themed product? It will certainly help grab the attention during this football mad period.
If you need some assistance with your campaign feel free to contact us