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Why digital marketing is important in the current climate

digital market covid

The Coronavirus (Covid-19) panic has led many businesses to rethink their marketing plans for the year. It can be seen that businesses adopting a new strategy and allocating more of their existing marketing budget to digital marketing. Here's Identity's run through of why this switch will be beneficial for your business and how to act upon it.


Identity's advice is to revamp your existing marketing campaigns or brainstorm new ones as there is a great opportunity to be found online and grow your businesses online presence and lead generation activities or online sales. Focussing your efforts on digital marketing in the wake of the coronavirus outbreak will give you a competitive advantage over your competitors who may not be so quick to react.

Digital marketing is now more important than ever as many people are self-isolating. As a result, they will be hungry for content. With people sitting on their laptops, phones and tablets consuming online content, demand for online advertising and eCommerce is likely to grow due to people avoiding physical transactions. If you want to make an impact on your online presence using digital marketing, now is the time.

Even if you are not thinking about investing your marketing budget on advertising, there are still many options you can use to maximise your business visibility and your marketing strategy.

 

covid trend


Content marketing

Start taking advantage of your website and generate new content for your blog which can be reused on social media and make your digital presence stand out with useful content that gives value and solves problems.


Customer Notifications

Whether it's a Popup notification, blog, or a newsletter, now is a better time than ever to connect with your users and keep them up-to-date with how your business is operating during the current climate.


Facebook / Instagram Marketing

With so many website users stuck at home you can expect to see alot more people browsing social media, now is a good time for marketing through these portals.


SEO (Search Engine Optimisation)

Check your website for technical errors and bugs that once fixed will have an immediate impact on your website’s performance on search engines, check your ranking and improve the keyword strategy of your website to improve the quantity and quality of your website traffic. Reevaluate your search terms, In the current climate we are also noticing different search terms are thriving more than ever.


PPC

Check your website for technical errors that once fixed will have an immediate impact on your website’s performance on search engines, check your ranking and improve the keyword strategy of your website to improve the quality of your website traffic. Not only will this improve user experience but your ads will be far more effective.


Website Audit

Audit your website from a user’s perspective and make sure that there is a call to action in every page of your website with the right message prompting users to take action.


In Summary

Focusing your marketing efforts to digital marketing in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your online presence. The crisis will end soon, hopefully, and all your effort will pay off, you'll be ready to hit the ground running. So, start strengthening your online presence today by focussing on promoting your business with digital marketing.


If you need any help with a digital marketing strategy or implementing any of the above get in touch with us today. 

 

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