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Why your business needs a professional logo

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So you're looking to start up a new business venture and there's a lot of work to be done before launch. Everything's taking time, effort and of course money so why fork out a sizable amount of money for a logo when you could design one yourself? It can't be that hard, can it?

Well, before you start drawing up drafts you may want to consider the reasons why businesses have professional logos

What is the purpose of a logo?

A logo is an extension of your businesses brand and ethos, it's a visual summary of your business. Your logo will often be the first impression that prospective customers will see when visiting your website, or flicking through your brochure, ensure it's a positve one. 

What kind of impression will customers get if somethings a little 'off'   they will notice blurry lines or details which aren't quite right. Is that the message you want to give? 

Consider what you want to achieve with your logo and how to best achieve it.

It is important to have a crisp logo created in vector format so that it can be scaled up or down for any potential application you may have for it in the future. This way, you create professional brand consistency across all types of media and sizes of application.

Your potential customers will feel reassured that they are dealing with a professional company if they see a professional logo on your website.


What should be included in a logo design?

Logos can be created in different formats varying from simple text to imagery and even hand drawn illustrations, choosing the right style for your business is key.

A professional designer will consider this and provide you with a selection of designs to choose from. 


 

How long does it take to design a logo?

Professional logo design has no set time, each logo is unique (or at least should be) but regardless there's research to be undertaken. and competition to check out before even putting pencil to paper. It may take longer than you think to get started let alone having the skills to achieve what you might envision in your mind.

Would your time be better spent on other areas of the business? 

 


If you want to talk through your ideas for a logo design, we are always very happy to receive your call and give you a free, no obligation quote. Please contact us

 

 

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