Interesting web and identity news

Launch of the brand new Mr Tomkinson website


After another busy week in the Identity Web Design office, we’re pleased to announce that our latest project is finished and ready for action. After a complete overhaul, the Mr Tomkinson site now has a great new look, a strong identity and an easy to use layout. Perfect for desktop and mobile users alike, the new site will help to give this high quality business the web presence it deserves.

View new website:

Mr Tomkinson

Mr Tomkinson is one of the most trusted carpet manufacturers in the UK. With a history stretching back over 150 years, the company has a well-earned reputation for excellence, expertise and quality.

Though the Tomkinson family is no longer involved in the business, Mr Tomkinson still maintains incredibly high standards. The long lasting carpets produced by the manufacturer grace homes up and down the country, with householders valuing their durability, value for money and good looks.

Redesigning the Mr Tomkinson site

When redesigning the old Mr Tomkinson site, we wanted to incorporate the ideas of quality, tradition and pride into the new site. Using a classic aesthetic, clean lines and a contemporary feel, we’ve modernised the site, bringing it right up to date and ensuring it’s ready for the future of the web.

Responsive design

Thanks to the increasing number of visitors using smartphones to browse the web, and the changes that Google made to its algorithms in 2015, having a website that’s ready for the mobile web is more important than ever.

By designing the Mr Tomkinson site responsively, we can ensure that it’s just as easy for customers to access the site from a phone as it is from a laptop. Not only is this great for SEO, it also helps to ensure that loyal customers can find their favourite products at the touch of a button.

Specialist features

Like many of the sites that we build, the Mr Tomkinson site needed a few specialist features to help it meet the client’s needs perfectly.

These included a specially designed carpet search feature, a facility that allows customers to search through carpet ranges and request samples and an in built search bar to help customers locate their nearest retailer.

To help Mr Tomkinson manage these features, as well as other aspects of their site, we created a comprehensive and easy to use content management system, or CMS.

This updated website will make it easier for Mr Tomkinson to connect with their existing customers, reach potential customers and build an even stronger reputation.

To find out how an Identity Web Design overhaul could benefit your business, get in touch with a member of our team today.

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