Local SEO focuses on what helps people in your area find you on the search engines. With an important client base of many being local, its imperative that you rank high on local search as well as global if not more so for some.
Here’s our top 4 tips for local SEO in 2016
The rise of the mobile
Mobile-friendly (responsive) website design is no longer optional. Mobile device searches have already surpassed desktop and laptop computer searches worldwide. Website mobile friendliness is now a major Google ranking factor. Enabling the possibility of browsing from a mobile phone is a must. It’s as simple as that. And there is great opportunity to make shopping on your mobile site a special experience. Mobile-only deals and special promotions can keep people coming back to your site. You should create the best possible mobile experience for your prospective customers to capture their custom.
Voice search is calling
Along with the growth of mobile searching comes greater demand for voice search. More people are using this feature on their smartphones to locate the businesses, products, and services they need. Some people use voice search to help them quickly find what they need whilst on the go, and many others find it’s just faster and easier to speak into their phones rather than type their query. The trend toward voice search means that businesses have to optimize their website to hook these consumers. This means targeting key words that are more “speech friendly”.
Good local SEO means a great customer experience
A great customer experience is important as in short that experience will decide whether that customer, clicks more, reads more, and in short buys more. This is great for your business in a whole host of ways, it will improve customer satisfaction, increase the chance of returning customers, increase customer referrals, build stronger customer relationships, all in all increasing revenues.
What can you do to improve your local SEO?
Identify your websites weak points. Is it responsive? Am I targeting the right keywords? After you’ve identified the issues then get to work on improving them. You may want to get some technical help to get everything in order.