• Is your website old and tired?

  • Are you sure its sending the right message to your customers?

  • Do you need your site to do more for you?


A new website with a fresh and modern design could really benefit your business and this is how:



When updating your website it’s the perfect opportunity to enhance your websites design and drive more business to your site. A website is much more than a place for your users or customers to visit and find the information they are looking for, it is often the first impression they will get of your business therefore it’s imperative that it’s a positive one. A professional design gives confidence to your customers about your brand and business.


Mobile and tablet usage when browsing websites is on the rise and continues to grow, meaning now is the time more than ever to get a responsive. Every month more and more users and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they'll likely have a lower opinion of your brand, and they'll also be more likely to visit a competitor's site. Ensure your website is more accessible from more devices, by getting responsive.



Responsive websites also improve SEO rankings - Responsive development is Google's recommended approach for mobile web design. This is because they provide a better experience for the user than sites that are not mobile friendly. Google also prefers websites to use on single URL opposed to having a desktop website and a separate mobile version, a responsive website is the perfect solution.


Google now has a separate search algorithm for mobile search results, your desktop searches might be fine, but this doesn’t necessarily reflect your search rankings for mobile devices anymore.When it comes to marketing and advertising through many portals it’s easier to market a responsive website. A nicely polished site with an intuitive design, which seamlessly adapts to present itself to the viewer is much easier to sell from than one which isn’t appearing correctly.


Not only will the impression be better but it will be cheaper to market, as google prefers mobile friendly websites it offers cheaper rates for advertising. In turn from making your website more accessible to users you will not only drive more potential leads to your website, you will also increase your successful conversion rate per impression.


So, in a nutshell a new site could:



  • Give confidence to your customers

  • Attract more customers

  • Appeal to different / mobile markets

  • Get listed higher in Google rankings


How much does this all cost?


You might be surprised, call us to find out today on 01473 807014


 


Note: Identity just opened a new Essex digital marketing studio.