Reach Your Target Audience With Online Marketing
SEO
It's rare for users to search past the first page of a Google search. Everyone wants to be on the first page, but not everyone deserves to be there. With the correct implementation of digital marketing techniques and optimization throughout your website, paired with astutely selected keywords to target, we’ve transformed small stores into local ranking dominators.
Our approach involves analysing your website’s structure to ensure it delivers an optimal experience for users and Google alike. By leveraging effective digital marketing strategies, including comprehensive keyword research and content marketing, we establish realistic ranking targets. This ensures your marketing search engine goals are not just aspirational but achievable, driving meaningful results over the long term.
PPC
Pay-per-click (PPC) advertising is a highly effective digital marketing channel that lets you pay for top Google search visibility for specific search terms. PPC campaigns are an excellent way to generate quick website traffic and leads. At Identity, we tailor PPC campaigns to suit your business’s unique selling propositions (USPs), ensuring that your marketing efforts focus on the most relevant keywords to maximize ROI and minimize wasted spend.
By incorporating ongoing optimization for targeted pages, we ensure they perform consistently well. Our monthly reports provide valuable insights into your campaign’s performance, helping refine your digital marketing strategy over time.
Social Media
Social media platforms are essential digital marketing channels for connecting with your audience. Social media marketing involves creating, publishing, promoting, and managing content across channels like Facebook, Twitter, and LinkedIn. By engaging with these digital platforms, you can drive leads, clicks, and awareness for your business.
At Identity, we employ effective digital marketing techniques to grow your social media presence, helping you build a robust online presence that complements other marketing channels. Our expertise in content marketing ensures that your posts resonate with your audience, fostering engagement and long-term brand loyalty.
Targeted Marketing
Based in Suffolk, we offer an extensive range of digital marketing services throughout Colchester, Peterborough, and surrounding areas. Identity provides tailored solutions, including SEO consulting, affiliate marketing, online advertising campaigns, and other types of digital marketing to expand your reach beyond local clients.
Our cooperative marketing process is designed to align your marketing efforts with your business goals, ensuring your website reflects the right first impression for potential customers. From branding to website updates, we employ a comprehensive digital marketing strategy to help businesses grow.
Cooperative Marketing Process
Identity Web Design have catered for many different types of business and have vast experience operating as digital marketing company. Identity are composed from a skilled team of dedicated professional designers, developers and marketers ready to transform your ideas into beautiful website design ideas with the intention of setting you apart from the crowd and help your business grow.
Your website is the public face for your business and a strong marketing tool if utilised and presented correctly. Identity understand how imperative it is to offer the right first impression to your customers when they visit your website, this experience needs to be a pleasant and informative.
Client Communications
Effective digital marketing involves maintaining communication with existing clients while attracting new ones. Email marketing remains a cornerstone of content marketing, enabling businesses to engage directly with their audience. By crafting targeted campaigns, businesses can improve brand exposure and foster customer relationships.
From our Peterborough office, we offer email marketing solutions as part of an integrated digital marketing strategy. Our services ensure your marketing involves proactive outreach that strengthens your presence across digital platforms.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
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