Reach Your Target Audience With Online Marketing
SEO
It's rare for users to search past the first page of a Google search. Everyone wants to be on the first page, but not everyone deserves to be there. With the correct implementation of digital marketing techniques, we lay the groundwork for strong performance. Paired with astutely selected keywords to target, we’ve transformed small stores into local ranking dominators.
By leveraging effective digital marketing strategies, including comprehensive keyword research and content marketing, we establish realistic ranking targets.
PPC
Pay-per-click (PPC) advertising is a highly effective digital marketing channel. It allows you to pay for top Google search visibility for specific search terms. PPC campaigns are an excellent way to generate quick website traffic and leads.
At Identity, we tailor PPC campaigns to suit your business’s unique selling propositions (USPs). This ensures your marketing efforts focus on the most relevant keywords to maximize ROI and minimize wasted spend.
By optimising targeted pages, we ensure they perform consistently well. Our monthly reports provide valuable insights into your campaign’s performance, helping refine your digital marketing strategy over time.
Social Media
Social media platforms are essential digital marketing channels for connecting with your audience. Social media marketing involves creating, publishing, promoting, and managing content across channels like Facebook, Twitter, and LinkedIn. By engaging with these digital platforms, you can drive leads, clicks, and awareness for your business.
At Identity, we employ effective digital marketing techniques to grow your social media presence. We help you build a robust online presence that complements other marketing channels. Our expertise in content marketing ensures your posts resonate with your audience. This fosters engagement and encourages long-term brand loyalty
Targeted Marketing
Based in Suffolk, we offer an extensive range of digital marketing services throughout Colchester, Peterborough, and surrounding areas. Identity provides tailored solutions, including SEO consulting, affiliate marketing, and online advertising campaigns. These services help expand your reach beyond local clients.
We design our cooperative marketing process to align your marketing efforts with your business goals. This ensures your website reflects the right first impression for potential customers. From branding to website updates, we employ a comprehensive digital marketing strategy to help businesses grow.
Cooperative Marketing Process
Identity Web Design has catered to many different types of businesses and has vast experience as a digital marketing company. Identity is made up of a skilled team of dedicated professional designers, developers, and marketers. We are ready to transform your ideas into beautiful website design concepts.
Our goal is to set you apart from the crowd and help your business grow. With our expertise, we create websites that drive results and enhance your online presence.
Client Communications
Effective digital marketing involves maintaining communication with existing clients while attracting new ones. Email marketing remains a cornerstone of content marketing, enabling businesses to engage directly with their audience. By crafting targeted campaigns, businesses can improve brand exposure and foster customer relationships.
From our Peterborough office, we offer email marketing solutions as part of an integrated digital marketing strategy. Our services ensure your marketing involves proactive outreach that strengthens your presence across digital platforms.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
View Website
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
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