Ready To Expand Your Business? - SEO, the way to go.
Organic Results
Organic search results are the backbone of SEO, representing listings that naturally appear on search engine results pages (SERPs) based on relevance to the user's search query. Unlike paid advertisements, organic results are earned through optimisation of web pages, content, structure, and technical SEO aspects. Achieving prominence in organic search results signifies trustworthiness and authority, leading to higher click-through rates and sustained website traffic over time.
By leveraging tools like Google Search Console, Bing Webmaster Tools, and advanced SEO tools, businesses can refine their strategies and boost visibility. Websites consistently ranking well in organic results enjoy long-term benefits that enhance their presence in search engines.
Link Building
Link building is a cornerstone of effective SEO strategies, focusing on acquiring quality inbound links from authoritative websites. These links act as signals to search engines, increasing credibility and relevance within your niche. A well-structured link-building strategy enhances both search engine rankings and user experience by directing potential customers to your relevant content.
Effective techniques include guest blogging, directory submissions, influencer outreach, and leveraging keyword research to identify opportunities for optimal SEO. High-quality content naturally attracts links, while Google Analytics helps track the impact on website traffic and conversions.
Key Word Mapping
Keyword mapping aligns specific search queries with targeted web pages to enhance visibility and user experience. By strategically placing keywords in meta tags, headers, and high-quality content, businesses improve their SEO performance and make search engines work in their favour.
At Identity, our approach combines advanced SEO tools with a deep understanding of your audience. Through keyword research and mapping, we optimise each page for relevance, helping users find the information they need while boosting your rankings. The result? Engaging, relevant content that connects with users and supports long-term growth.
Research
Our search engine marketing strategies begin with a thorough understanding of your brand's identity, audience, and business objectives. Using tools like Google Analytics and keyword research platforms, we uncover the most relevant search queries to optimise your content and web pages effectively.
Competitor analysis plays a key role in identifying gaps and opportunities, while advanced technical search engine optimisation ensures your site structure supports optimal SEO performance. By incorporating strategies like link building, internal linking, and creating compelling content, we deliver a seamless user experience and maximise website traffic.
Generating Leads and Tracking Conversions
Optimising your website with targeted keywords, technical SEO, and relevant content is essential for driving traffic and generating leads. Incorporating Google Analytics and Google Search Console enables precise tracking of performance metrics, such as user engagement and conversion rates.
From social media integration to local SEO and high-quality backlinks, our tailored SEO strategies are designed to convert visitors into customers. By consistently analysing data and refining tactics, we ensure your business achieves measurable results.
Boost your business with SEO: the key to climbing the digital ladder and standing out online!
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
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