Reach Your Target Audience With Online Marketing
SEO
It's rare for anyone to search past the first page of a google search. Everyone wants to be on the first page, however not everyone deserves to be there. With the correct implementation and optimisation throughout your website and astutely selected terms to target, We have had great success transforming small stores into local ranking dominators. We analyse your website’s structure and aim to optimise it to deliver an ultimate experience for both users and google. We base our predicted goals on solid keyword & market research to help guide your SEO strategy and allow us to provide realistic ranking targets.
PPC
Pay-per-click (PPC), is a form of advertising that allows you to pay a fee to have your website appear at the top of google searches for specific search terms. PPC campaigns are a great to get a quck return of website visitors. When done right, PPC can earn you a lot of quality leads. at Identity in order to tailor a PPC campaign that’s right for your business, we will get to know your business and USP’s. We'll ensure that you’re targeting the most relevant keywords and not wasting spend and increase ROI. By carrying out ongoing optimisation to the targeted pages we will ensure that pages perform well. We produce monthly reports which provide insight into what’s happening with your campaign.
Social Media
Get social media working harder for you. We bring a wealth of unique insight & unrivalled experience to help grow your social media presence. Social media management is the process of creating, publishing, promoting, and managing content across social media channels such as Facebook, Twitter and LinkedIn. By doing so, you open your business to a wealthy hub of leads, clicks and ways to promote your content.
Targeted Marketing
From our base in suffolk we offer an extensive range of digital marketing services throughout Colchester and the surrounding areas.
Identity assist businesses with designing, building and marketing websites in and around Essex, although they are local clients it's important to have a much more expansive presence. Identity can act as an SEO consultant providing adwords campaigns, digital marketing campaigns, organic SEO and many more avenues for online marketing.
Cooperative Marketing Process
Identity Web Design have catered for many different types of business and have vast experience operating as digital marketing company. Identity are composed from a skilled team of dedicated professional designers, developers and marketers ready to transform your ideas into beautiful website design ideas with the intention of setting you apart from the crowd and help your business grow.
Your website is the public face for your business and a strong marketing tool if utilised and presented correctly. Identity understand how imperative it is to offer the right first impression to your customers when they visit your website, this experience needs to be a pleasant and informative.
Client Communications
Reaching out to new consumers while maintaining contact and communication with existing ones is made possible via email marketing. Email marketing is a crucial component of every digital marketing plan, regardless of the size of the organisation. Businesses can gain a lot from email marketing, including improved customer interactions and increased brand exposure. As an entrepreneur, you're constantly seeking for new ways to grow your company and establish connections with clients; email marketing campaigns can assist you in achieving these objectives.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
Identity have been designing, developing and marketing websites in Essex for over 10 years and have recently opened a new office there. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Essex office:
Waterhouse Business Centre,
Cromar Way,
Chelmsford,
Essex, CM1 2QE.
Web design in Essex is a very competetive market and we relish the competition. We work with a range of Essex based businesses, who operate across a diverse range of industries.
Our web design offices are located in Chelmsford and Ipswich, however we are willing to travel within a reasonable distance to meet and discuss your project at your convenience.
To find out more information about our website design services please feel free to contact us.
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