Gain a Competitive Edge in the Digital Landscape with Our Expert SEO Strategies. Let's Elevate Your Online Visibility Together
Organic Results
Organic search results are the backbone of SEO, representing the listings that appear naturally on search engine results pages (SERPs) based on their relevance to the user's query. Unlike paid advertisements, organic results are earned through the optimisation of website content, structure, and other factors that search engines consider when ranking websites. Achieving a prominent position in organic search results is highly coveted, as it signifies credibility, trustworthiness, and authority in the eyes of both users and search engines. Websites that consistently rank well organically benefit from increased visibility, higher click-through rates, and sustained traffic over time.
Link Building
Link building is a crucial aspect of SEO that revolves around acquiring hyperlinks from other websites to your own. These inbound links serve as signals of trust and authority to search engines, influencing the ranking and visibility of your website in search results. High-quality, relevant backlinks are particularly valuable, as they not only drive direct referral traffic but also enhance your website's perceived credibility and relevance within its niche. Effective link building strategies involve cultivating relationships with reputable websites, creating compelling content that naturally attracts links, and leveraging various tactics such as guest blogging, influencer outreach, and directory submissions.
Key Word Mapping
Keyword mapping is a fundamental component of SEO marketing, involving the strategic allocation of target keywords to specific pages on a website. This process aims to ensure that each page is optimised for relevant search queries, enhancing its visibility and ranking potential in search engine results. By meticulously researching and selecting appropriate keywords for each page based on relevance, search volume, and competitiveness, Identity can help align your content with the intent of your target audience. Keyword mapping not only facilitates improved indexing by search engines but also enhances user experience by delivering more targeted and informative content.
Research
When delving into researching SEO for your company, our approach hinges on understanding your unique identity within your industry landscape. We begin by immersing ourselves in your brand ethos, values, and target audience demographic. This foundational understanding allows us to craft a bespoke SEO strategy that aligns seamlessly with your goals and objectives, ensuring consistency across all digital touchpoints.
Through comprehensive keyword research, we uncover the specific terms and phrases that resonate most with your audience, tailoring content and optimisation efforts accordingly. Moreover, we conduct a thorough analysis of your competitors to identify areas of opportunity and differentiation, leveraging insights to strengthen their position in the market.
By prioritising the essence of your identity throughout our SEO research process, we empower your company to not only enhance it's online visibility but also authentically connect with your audience, driving sustainable growth and success.
Generating Leads and Tracking Conversions
After optimising your website with these keywords across meta tags, headers, and content is essential, alongside ensuring mobile-friendliness and fast loading times. Compelling, informative content tailored to your audience's needs, aids in attracting and engaging visitors, while local SEO tactics can further enhance visibility for location-based businesses.
Building quality backlinks from authoritative sources strengthens your website's credibility.
Monitoring performance metrics such as organic traffic and user engagement through tools like Google Analytics provides valuable insights into SEO effectiveness.
Conversion tracking enables the attribution of specific actions to SEO efforts, facilitating the refinement of strategies for improved lead generation and conversion rates.
By continually analysing data, refining tactics, and staying ahead of industry trends, Identity can help your business maximise the impact of the SEO endeavours on lead generation and conversion tracking.
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
Identity have been designing, developing and marketing websites in Essex for over 10 years and have recently opened a new office there. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Chelmsford office:
Waterhouse Business Centre,
Cromar Way,
Chelmsford,
Essex, CM1 2QE.
Web design in Essex is a very competetive market and we relish the competition. We work with a range of Essex based businesses, who operate across a diverse range of industries.
Our web design offices are located in Chelmsford and Ipswich, however we are willing to travel within a reasonable distance to meet and discuss your project at your convenience.
To find out more information about our website design services please feel free to contact us.
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