Ready To Expand Your Business? - SEO, the way to go.
Organic Results
Organic search results are the foundation of SEO, representing the listings that appear naturally on search engine results pages (SERPs) based on their relevance to the user's query. Unlike paid advertisements, organic results are earned through the optimisation of website content, structure, and other ranking factors that search engines work with. Achieving a prominent position in organic search results is highly coveted, as it signifies credibility, trustworthiness, and authority in the eyes of both users and search engines. Websites that consistently rank well organically benefit from increased visibility, higher click-through rates, and sustained traffic over time, driving more conversions and engagement.
Link Building
Link building is a critical aspect of SEO that revolves around acquiring hyperlinks from other websites to your own. These inbound links serve as signals of trust and authority to search engines, influencing your website’s ranking and visibility in search results. High-quality, relevant backlinks are particularly valuable, as they drive direct referral traffic and enhance your website’s perceived credibility and relevance.
Effective link building strategies involve cultivating relationships with reputable websites, creating compelling content that naturally attracts links, and leveraging tactics such as guest blogging, influencer outreach, and directory submissions. By building these quality links, you ensure that your website continues to be seen as an authoritative source, improving both search engine marketing and overall SEO performance.
Key Word Mapping
Keyword mapping is a crucial component of SEO marketing, involving the strategic allocation of target keywords to specific pages on a website. This process ensures that each page is optimised for relevant search queries, enhancing its visibility and ranking potential. By selecting the most appropriate keywords based on relevance, search volume, and competition, Identity can help align your content with the intent of your target audience.
Through search engine optimisation tools and detailed research, we ensure that each page is optimised for maximum impact. Not only does keyword mapping improve indexing by search engines, but it also enhances user experience by delivering more targeted and relevant content.
Research
When conducting SEO research for your business, our approach is based on understanding your unique identity within the industry. We dive deep into your brand ethos, values, and target audience demographic to develop a tailored SEO strategy that aligns with your business objectives, ensuring consistency across all digital channels.
By leveraging advanced SEO tools, we perform in-depth keyword research to discover terms and phrases that resonate with your audience. Additionally, we perform competitor analysis to spot opportunities for differentiation and strength in the market. This research is essential in crafting a bespoke SEO strategy that drives high-quality content, improving your visibility and engagement with potential customers.
Generating Leads and Tracking Conversions
After optimising your website with the right keywords across meta tags, headers, and content, it’s vital to ensure your site is mobile-friendly and has fast loading times. Compelling, informative content tailored to your audience’s needs is key to attracting and engaging visitors. Using local SEO tactics can further boost visibility for businesses targeting specific regions.
Building quality backlinks from authoritative sources strengthens your website’s credibility, while tools like Google Search Console help you track and analyse SEO performance. Conversion tracking allows you to attribute specific actions to SEO efforts, refining strategies for improved lead generation and conversion rates.
With continuous data analysis and by staying ahead of industry trends, we can help your business maintain optimal SEO, resulting in enhanced user engagement, higher visibility, and greater return on investment.
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
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