Reach Your Target Audience With Online Marketing
SEO
It’s rare for anyone to search past the first page of Google. Everyone strives to appear on the first page, but not everyone deserves to be there. Through effective digital marketing techniques, including comprehensive search engine optimization (SEO) and strategic content marketing, we’ve transformed small stores into local ranking dominators.
We meticulously analyze your website’s structure to optimise it for both users and search engines, creating a seamless user experience. By leveraging digital marketing channels and conducting robust keyword research, we establish a clear digital marketing strategy that aligns with your goals. Our strategies are designed to target potential customers, improve your website’s performance, and achieve realistic ranking targets on search engine results pages.
PPC
Pay-per-click (PPC) advertising enables your website to appear at the top of Google for specific search terms. It’s an effective way to achieve a quick return on investment by driving qualified traffic to your site. At Identity, we tailor each PPC campaign to suit your business needs and products or services, focusing on the most relevant keywords.
Through ongoing optimization of digital platforms, targeted landing pages, and monthly performance reports, we ensure your PPC campaigns deliver measurable results. By aligning your marketing efforts with a strong ROI focus, we maximize the impact of your online advertising.
Social Media
In today’s world, social media marketing is essential for reaching potential customers. Our expertise spans across various social media platforms like Facebook, Twitter, and LinkedIn, helping you promote your content and expand your reach. We manage every aspect of your social media presence, including creating, publishing, and promoting engaging content that drives traffic and supports your broader digital marketing strategy.
By integrating your social media campaigns with other digital channels, we ensure a cohesive and effective marketing approach that builds trust and enhances visibility.
Targeted Marketing
From our base in Suffolk, we offer a wide range of digital marketing services throughout Colchester and Essex. Identity combines effective digital marketing techniques with local expertise to support businesses in reaching a broader audience. Whether through affiliate marketing, google ads, or organic SEO, we help businesses dominate in their markets.
We act as your trusted digital marketing consultant, offering tailored solutions to boost visibility across digital marketing channels while enhancing your engagement with potential customers.
Cooperative Marketing Process
Identity Web Design have catered for many different types of business and have vast experience operating as digital marketing company. Identity are composed from a skilled team of dedicated professional designers, developers and marketers ready to transform your ideas into beautiful website design ideas with the intention of setting you apart from the crowd and help your business grow.
Your website is the public face for your business and a strong marketing tool if utilised and presented correctly. Identity understand how imperative it is to offer the right first impression to your customers when they visit your website, this experience needs to be a pleasant and informative.
Client Communications
Email marketing remains one of the most effective digital marketing techniques for fostering customer relationships. By staying connected with both new and existing clients, email campaigns drive engagement, improve brand awareness, and promote your products or services.
As part of our comprehensive marketing efforts, we help you craft email campaigns that align with your business goals and resonate with your target audience.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
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