Reach Your Target Audience With Online Marketing
SEO
Appearing on the first page of a Google search is critical, as most users rarely go beyond it. While everyone strives to be on the first page, not everyone earns the spot. By implementing optimal SEO practices and strategically targeting the right search terms, Identity has successfully transformed small stores into local ranking leaders.
We thoroughly analyse your web pages and optimize their structure to deliver an exceptional user experience for both visitors and search engines. Through detailed keyword and market research, we guide your digital marketing strategy to set achievable goals and boost organic search rankings.
PPC
Pay-per-click (PPC) advertising is a cost-effective marketing channel that enables businesses to appear at the top of Google search results for specific keywords. PPC campaigns provide a quick way to drive traffic to your site, attracting high-quality potential customers.
At Identity, we craft PPC campaigns tailored to your unique needs by understanding your business and its USPs. We ensure your Google Ads focus on the most relevant terms to maximize ROI and avoid wasteful spending. With continuous optimisation and insights from Google Analytics, we enhance your landing pages for better performance and deliver monthly reports to keep you informed.
Social Media
Leverage the power of social media marketing to connect with your target audience effectively. Identity brings unmatched expertise in creating, publishing, and promoting content across leading social media platforms such as Facebook, Twitter, and LinkedIn. This digital channel is a hub for leads, clicks, and opportunities to promote your product or service.
Social media is a vital part of any digital marketing strategy. Our team uses proven techniques to grow your online presence, engage with potential customers, and drive traffic to your website. Let us help you make the most of your social media platforms.
Targeted Marketing
Based in Suffolk, Identity offers a wide range of digital marketing services throughout Colchester and surrounding areas. Our expertise spans content marketing, affiliate marketing, and other digital marketing channels, ensuring that your business reaches a broader audience.
For businesses looking to expand, Identity acts as a digital marketing consultant, providing guidance on Google Ads campaigns, technical SEO, and organic search strategies. Whether your goal is to improve visibility or attract potential customers, our cooperative marketing process ensures your marketing efforts align with your goals.
Cooperative Marketing Process
Identity Web Design has extensive experience catering to various industries. Our team of professional designers, developers, and marketers is dedicated to transforming your ideas into impactful digital marketing campaigns and visually stunning web pages.
Your website is your business’s public face and a powerful marketing channel when utilised effectively. We understand the importance of creating a first impression that leaves potential customers informed and satisfied, driving engagement and conversions.
Client Communications
Email marketing is an essential digital marketing channel that helps businesses maintain communication with existing customers while reaching new ones. This cost-effective method improves customer relationships, boosts brand exposure, and drives traffic to your site.
Whether you aim to promote a product or service or nurture existing leads, Identity’s email marketing campaigns integrate seamlessly with your broader digital marketing strategy. By optimising content and employing Google Analytics insights, we ensure your campaigns achieve maximum impact.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
View Website
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
View Website
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
Identity have been designing, developing and marketing websites in Essex for over 10 years and have recently opened a new office there. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Essex office:
Waterhouse Business Centre,
Cromar Way,
Chelmsford,
Essex, CM1 2QE.
Web design in Essex is a very competetive market and we relish the competition. We work with a range of Essex based businesses, who operate across a diverse range of industries.
Our web design offices are located in Chelmsford and Ipswich, however we are willing to travel within a reasonable distance to meet and discuss your project at your convenience.
To find out more information about our website design services please feel free to contact us.
Looking to Kickstart Your Next Web Project?
Affordable Web Design tailored to suit your business.
