Reach Your Target Audience With Online Marketing
SEO
Appearing on the first page of search engine results pages (SERPs) is crucial since most users rarely look beyond it. While everyone wants to be there, only those with the right digital marketing strategy and implementation deserve a spot. By optimising your website's structure and targeting astutely selected search terms, Identity has transformed small stores into local ranking leaders.
Our process involves thorough analysis and optimization to enhance the experience for both users and search engines. We base your SEO goals on solid keyword research, ensuring content marketing aligns with your business objectives. These efforts allow us to provide realistic ranking targets that drive measurable results.
PPC
Pay-per-click (PPC) advertising is a highly effective digital marketing technique that allows your website to appear at the top of search engine results pages for specific keywords. PPC campaigns deliver quick returns by driving quality traffic and attracting potential customers.
At Identity, we tailor PPC campaigns to your unique business needs, focusing on relevant search terms and maximizing your return on investment (ROI). By constantly optimising targeted pages and producing insightful monthly reports, we ensure your marketing efforts stay on track and deliver excellent results. With Google Ads and other digital platforms, PPC can be a powerful tool for your business.
Social Media
Harness the power of social media platforms to expand your brand’s digital presence. At Identity, we offer effective social media marketing services, helping you create, publish, and promote content that resonates with your audience. By utilising digital marketing channels like Facebook, Twitter, LinkedIn, and Instagram, you can reach potential customers and engage with them meaningfully.
Social media management is about more than just posting—it’s about creating an active, engaging digital channel that drives traffic, generates leads, and promotes your products or services. Let Identity handle your social media marketing to unlock its full potential.
Targeted Marketing
From our Suffolk base, Identity offers comprehensive digital marketing services across London, Essex, and beyond. We specialize in building effective digital marketing strategies that encompass SEO, content marketing, online advertising, and social media marketing.
Whether you need an SEO consultant, Google Ads campaigns, or other digital marketing techniques, Identity can deliver. Our cooperative marketing process ensures that we work closely with you to achieve your goals. By leveraging multiple digital platforms, we help businesses grow and stand out in competitive markets.
Cooperative Marketing Process
Identity Web Design have catered for many different types of business and have vast experience operating as digital marketing company. Identity are composed from a skilled team of dedicated professional designers, developers and marketers ready to transform your ideas into beautiful website design ideas with the intention of setting you apart from the crowd and help your business grow.
Your website is the public face for your business and a strong marketing tool if utilised and presented correctly. Identity understand how imperative it is to offer the right first impression to your customers when they visit your website, this experience needs to be a pleasant and informative.
Client Communications
Email marketing is a cornerstone of any digital marketing plan. It allows businesses to maintain contact with existing customers while reaching out to new potential customers. Through targeted email campaigns, you can enhance customer relationships, increase brand awareness, and promote your products or services effectively.
At Identity, we create email marketing campaigns that complement your broader digital marketing efforts, ensuring consistent communication across all digital marketing channels. This approach helps your business grow, establish strong connections with clients, and drive sustainable success.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
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