Reach Your Target Audience With Online Marketing

SEO


In today’s competitive online environment, it’s rare for users to search beyond the first page of Google search results pages (SERPs). Everyone aims to rank higher and secure those top positions, but not every business is equipped to get there. With the right search engine marketing strategies and implementation throughout your website, including carefully selected keywords, we have successfully transformed small online stores into local ranking powerhouses.

Our approach begins with a thorough check of your website’s structure to optimize it for both users and search engines. We use advanced SEO tools to improve search performance and create content that engages users while driving rankings. Our SEO strategy is based on extensive keyword research, allowing us to set realistic, long-term ranking goals that deliver measurable results., and make the search engines work.

By integrating content marketing into your overall SEO efforts, we ensure your business remains competitive in the digital landscape, improving your presence on search engines and driving sustainable growth.With our focus on both the technical and content aspects of SEO, we help you rank higher on search engines and establish a strong, long-term online presence.

 

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PPC


Pay-per-click (PPC), is a form of advertising that allows you to pay a fee to have your website appear at the top of google searches for specific search terms. PPC campaigns are a great to get a quck return of website visitors. When done, PPC can earn you a lot of quality leads. at Identity, to tailor a PPC campaign that’s right for your business, we will get to know your business and USP’s.

We'll ensure that you’re targeting the most relevant keywords and not wasting spend and increase ROI. By carrying out ongoing targets to the pages we will ensure that they perform well. We produce monthly reports which provide insight into what’s happening with your campaign.


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Social Media


Get social media working harder for your business with our expertise and unrivaled experience. We offer unique insights to help grow your social media presence and effectively manage your marketing channels. Social media marketing and management involves creating, publishing, promoting, and managing content across key platforms like Facebook, Twitter, and LinkedIn. By utilizing these platforms, you tap into a rich hub of potential leads, clicks, and opportunities to promote your content, turning social media into a powerful marketing tool.

 

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Targeted Marketing

From our base in suffolk we offer an extensive range of digital marketing services throughout Colchester and the surrounding areas. Identity assist businesses with designing, building and marketing websites in and around Essex, although they are local clients it's important to have a much more expansive presence. Identity can act as an SEO consultant providing adwords campaigns, digital marketing campaigns, search engine results page, organic SEO and many more avenues for online marketing. 

Norwich Targeted Marketing
Norfolk Cooperative Marketing Process

Cooperative Marketing Process

Identity Web Design have catered for many different types of business and have vast experience operating as digital marketing company. Identity are composed from a skilled team of dedicated professional designers, developers and market researchers ready to transform your ideas into beautiful website design ideas with the intention of setting you apart from the crowd and help your business grow.

Your website is the public face for your business and a strong marketing tool if utilised and presented correctly. Identity understand how imperative it is to offer the right first impression to your customers when they visit your website, this experience needs to be a pleasant and informative.

Client Communications

Reaching out to new consumers while maintaining contact and communication with existing ones is made possible via email marketing. Email marketing is a crucial component of every digital marketing plan, regardless of the size of the organisation. Businesses can gain a lot from email marketing, including improved customer interactions and user experience. As an entrepreneur, you're constantly seeking for new ways to grow your company and establish connections with clients; email marketing campaigns can assist you in achieving these objectives.

Norfolk Client Communication

 

Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.

 

detail casestudy

I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor

Case Study - Detail Your Eye Candy

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Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services

We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.

Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.

The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.

We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.

 

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Case Study - Collins Skip Hire

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Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.

The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.

To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.

We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.

 

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Norfolk collins casestudy

We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager

 

 

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