Reach Your Target Audience With Online Marketing
SEO
In today’s competitive online environment, it’s rare for users to search beyond the first page of Google search engine results pages (SERPs). Everyone aims to rank higher and secure those top positions, but not every business is equipped to get there. At Identity, we focus on delivering optimal SEO strategies that improve your engine results page rankings and help you stand out.
Our SEO strategies incorporate advanced tools and link building techniques to boost domain authority and improve visibility on search engines. Through extensive keyword research and carefully planned page SEO, we create a roadmap for long-term success that drives sustainable growth.
By blending SEO tools with content marketing, we enhance your presence in the digital landscape, making it easier for potential customers to find your business. From local ranking improvements to national visibility, Identity helps you achieve results that last.
PPC
Google Ads and pay-per-click (PPC) campaigns offer a fast way to appear at the top of search results and reach potential customers with precision. This form of advertising delivers immediate results, driving high-quality leads to your site. At Identity, we specialise in tailoring PPC campaigns to match your business's unique needs and web pages.
We start by identifying the most relevant keywords to ensure your ads target the right audience. Our strategies include ongoing performance monitoring, A/B testing, and budget optimisation to maximize your return on investment. Additionally, we provide detailed reports on campaign performance, helping you understand how each ad contributes to your goals.
With Identity, you can trust that every aspect of your PPC campaign is designed to deliver results, from increased traffic to higher conversion rates.
Social Media
Social media is a powerful tool for engaging with potential customers and promoting high-quality content. At Identity, we help businesses manage their social channels effectively, creating marketing strategies that drive traffic, increase brand awareness, and deliver measurable results.
Our expertise spans platforms like Facebook, Twitter, and LinkedIn, ensuring your content reaches the right audience. From crafting compelling posts to implementing targeted ad campaigns, we turn your social media channels into a valuable marketing resource. By focusing on analytics and audience insights, we refine your approach to maximise engagement and conversions.
Let us help you harness the power of social media to grow your business and connect with your customers in meaningful ways.
Targeted Marketing
From our base in Suffolk, we offer a wide range of digital marketing services to businesses throughout Colchester and Essex. While we work with local clients, our expertise extends to creating a far-reaching online presence.
Our services include SEO consulting, Google Ads campaigns, and engine results page optimisation. By leveraging a combination of organic and paid marketing techniques, we ensure your business reaches its full potential online. Whether through technical SEO, link building, or content marketing, we deliver tailored strategies to help you achieve your goals.
Cooperative Marketing Process
Identity Web Design is composed of a skilled team of designers, developers, and market researchers dedicated to turning your ideas into reality. We specialise in crafting high-quality content and intuitive web pages that set your business apart and attract potential customers.
Our designs are created to leave a lasting impression, ensuring every visitor to your site enjoys a seamless, engaging experience. From visual appeal to functionality, we focus on every detail to make your website a powerful marketing tool.
Client Communications
Email marketing is an essential component of any digital strategy, helping you reach new customers while maintaining relationships with existing ones. At Identity, we design email campaigns that align with your brand and messaging, driving engagement and boosting customer loyalty.
Through custom content and strategic targeting, email marketing enhances user experiences and delivers measurable results. Whether you’re introducing new products, promoting services, or simply staying in touch, our campaigns are designed to support your growth and strengthen your customer connections.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
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