Reach Your Target Audience With Online Marketing
SEO
With the correct implementation of digital marketing techniques and optimisation throughout your website, as well as astutely selected terms to target, we’ve transformed small businesses into local ranking dominators.
We analyse your website’s structure and optimise it for both users and Google, ensuring a seamless experience across digital platforms. Our marketing search engine efforts are guided by solid keyword and market research, helping shape your digital marketing strategy with realistic and achievable ranking targets.
PPC
Pay-per-click (PPC) is a form of online advertising that allows you to pay a fee to position your website at the top of Google searches for specific terms. PPC campaigns are a quick and effective way to drive traffic and generate leads.
At Identity, we design tailored PPC campaigns by understanding your business and unique selling propositions (USPs). We focus on targeting the most relevant keywords to optimise your marketing efforts, reduce wasteful spending, and increase ROI. With ongoing page optimisation and insightful monthly reports, we ensure your PPC marketing campaigns deliver the best results.
Social Media
Let us make social media platforms work harder for you. With our expertise, we help grow your presence across platforms such as Facebook, Twitter, and LinkedIn. Social media marketing involves creating, publishing, promoting, and managing content to enhance engagement and visibility.
By leveraging content marketing strategies, you open the door to a hub of leads, clicks, and promotional opportunities. This form of effective digital marketing drives results, strengthens your brand, and establishes meaningful connections with your audience.
Targeted Marketing
From our base in Suffolk, we deliver a broad range of digital marketing channels throughout Colchester, Norwich, and South Essex. We offer expertise in affiliate marketing, content marketing, and social media marketing, helping local businesses expand their reach in the digital world.
Our team has vast experience working with diverse businesses, ensuring your website becomes a powerful tool for achieving your goals. By combining stunning designs with robust digital marketing strategies, we help establish your online presence and enhance brand awareness.
Cooperative Marketing Process
Identity Web Design have catered for many different types of business and have vast experience operating as digital marketing company. Identity are composed from a skilled team of dedicated professional designers, developers and marketers ready to transform your ideas into beautiful website design ideas with the intention of setting you apart from the crowd and help your business grow.
Your website is the public face for your business and a strong marketing tool if utilised and presented correctly. Identity understand how imperative it is to offer the right first impression to your customers when they visit your website, this experience needs to be a pleasant and informative.
Client Communications
Email marketing is an essential digital marketing channel, allowing you to reach new customers and maintain communication with existing ones. This vital part of marketing involves improving customer interactions, boosting visibility, and strengthening your brand.
Ready to elevate your marketing efforts with innovative solutions? Identity is here to craft a winning strategy tailored to your business needs.
Get a return on your investment by making sure people visit your website. Identity can offer various Digital Marketing solutions and a good marketing strategy.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website, and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! I’m truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan, and Thanasi for all of their hard work and professionalism, top job! - Elliot Stafford, Proprietor
Case Study - Detail Your Eye Candy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
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Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
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We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
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