Unlock Your Website's Potential with Professional SEO Services
Organic Results
Organic search results form the foundation of SEO, appearing naturally on search engine results pages (SERPs) based on their relevance to user queries. Unlike paid ads, these results are achieved through optimizing website content, structure, and other factors that influence search engine rankings. Securing a top spot in organic search results is highly desirable, as it reflects credibility, trustworthiness, and authority for both users and search engines. Websites that consistently rank well organically enjoy enhanced visibility, higher click-through rates, and ongoing traffic..
Link Building
Link building is a crucial element of SEO that involves acquiring hyperlinks from other websites to yours. These inbound links serve as endorsements of trust and authority for search engines, influencing your site's ranking and visibility in search results. High-quality and relevant backlinks are particularly beneficial, as they not only drive direct referral traffic but also enhance your site's credibility and relevance within its niche. Effective link building strategies include developing relationships with reputable websites, creating compelling content that naturally attracts links, and employing methods such as guest blogging, influencer outreach, and directory submissions..
Key Word Mapping
Keyword mapping is a crucial aspect of SEO marketing, focusing on the strategic assignment of target keywords to specific pages on a website. This approach ensures that each page is optimized for relevant search queries, improving its visibility and ranking potential in search engine results. By carefully researching and choosing the most suitable keywords for each page based on relevance, search volume, and competition, Identity helps align your content with your target audience’s intent. Keyword mapping not only aids in better search engine indexing but also enhances the user experience by providing more relevant and informative content.
Research
When conducting SEO research for your company, our strategy revolves around understanding your unique position within the industry. We start by exploring your brand’s core values, ethos, and target audience. This in-depth understanding allows us to create a customized SEO strategy that aligns with your business goals and ensures consistency across all digital platforms. By performing detailed keyword research, we identify the terms and phrases that best connect with your audience, enabling us to tailor content and optimization efforts effectively. Additionally, we analyze your competitors to discover opportunities and differentiate your brand. By focusing on your brand’s identity throughout our SEO process, we enhance your online visibility and build genuine connections with your audience, driving long-term growth and success.
Generating Leads and Tracking Conversions
Optimising your website with targeted keywords in meta tags, headers, and content is crucial, along with ensuring mobile compatibility and fast loading speeds. Crafting engaging and relevant content tailored to your audience’s needs helps attract and retain visitors, while local SEO strategies can boost visibility for businesses targeting specific locations. Building high-quality backlinks from reputable sources enhances your website's authority and credibility. Regularly monitoring performance metrics, such as organic traffic and user engagement through tools like Google Analytics, provides valuable insights into your SEO effectiveness. Conversion tracking allows you to link specific actions to SEO efforts, refining strategies for better lead generation and conversion rates. By consistently analyzing data, adjusting tactics, and keeping up with industry trends, Identity can help your business maximise the impact of your SEO efforts on lead generation and conversion tracking.
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Suffolk office:
Stour Suite,
7 Wherry Lane,
IP4 1LG
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