Unlock Your Website's Potential with Our Results-Driven SEO Services
Organic Results
Organic search results are the core of SEO, appearing naturally on search engine results pages (SERPs) based on their relevance to user queries. Unlike paid ads, organic results are earned through optimizing website content, structure, and other factors that search engines use to rank sites. Securing a top spot in organic search results is highly desirable, as it reflects credibility, trustworthiness, and authority with both users and search engines. Websites that consistently achieve high organic rankings enjoy greater visibility, higher click-through rates, and steady traffic over time
Link Building
Link building is a vital component of SEO focused on gaining hyperlinks from other websites to yours. These inbound links act as endorsements of trust and authority to search engines, impacting your website's ranking and visibility in search results. High-quality, relevant backlinks are especially valuable, as they not only bring direct referral traffic but also boost your website’s credibility and relevance within its industry. Successful link building involves building relationships with reputable sites, crafting engaging content that naturally earns links, and employing strategies like guest blogging, influencer outreach, and directory submissions.
Key Word Mapping
Keyword mapping is a crucial aspect of SEO marketing that involves strategically assigning target keywords to specific pages on a website. This process ensures that each page is optimized for relevant search queries, improving its visibility and ranking in search engine results. By carefully researching and selecting suitable keywords for each page based on relevance, search volume, and competition, Identity can align your content with the needs of your target audience. Keyword mapping enhances search engine indexing and improves user experience by providing more targeted and informative content.
Research
When researching SEO for your company, our approach focuses on understanding your unique position within your industry. We start by deeply exploring your brand’s ethos, values, and target audience. This foundational knowledge allows us to develop a tailored SEO strategy that aligns with your goals and maintains consistency across all digital touchpoints.
Through in-depth keyword research, we identify the specific terms and phrases that resonate with your audience, customizing content and optimization efforts to match. We also conduct a detailed analysis of your competitors to find opportunities and areas for differentiation, using these insights to enhance your market position. By emphasizing your brand’s core identity throughout our SEO research, we help improve your online visibility and create meaningful connections with your audience, driving sustainable growth and success.
Generating Leads and Tracking Conversions
Optimizing your website with relevant keywords in meta tags, headers, and content is crucial, as is ensuring mobile-friendliness and fast loading times. Creating compelling and informative content tailored to your audience’s needs helps attract and engage visitors, while local SEO tactics can boost visibility for businesses with a geographic focus. Building high-quality backlinks from authoritative sources enhances your website’s credibility. Monitoring performance metrics, such as organic traffic and user engagement, through tools like Google Analytics provides valuable insights into SEO effectiveness. Conversion tracking allows you to link specific actions to your SEO efforts, helping refine strategies for better lead generation and conversion rates. By continuously analyzing data, adjusting tactics, and keeping up with industry trends, Identity can help your business optimize SEO efforts to maximize lead generation and conversion tracking.
In the dynamic e-commerce landscape, Identity leads the way in staying ahead of the competition. We embrace the challenges of the digital marketplace, leveraging them to fuel innovation and drive progress.
Ready to elevate your e-commerce game?
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
We have been working on the relaunch of a new look for the website for a little while now and I feel the whole experience has been smooth and due to the volume of changes I requested each and every section was done to a great standard, very happy with the service provided. I would highly recommend the company. Special thanks to Tristan who managed the whole project. James Shelley, Operations Manager
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Suffolk office:
Stour Suite,
7 Wherry Lane,
IP4 1LG
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