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Website Design
An effective website design should be both engaging and intuitive. When designing a website there a many key factors that all contribute to how to your site will be perceived, this includes everything from imagery used, to simplicity of how to achieve the visitors goal.
Creating a great user experience is essential, to do so your website needs to be well optimised for usability and functional. This may sound easy enough but in reality it takes an experienced designer to marry all these factors together. We will always keep you up to date during the designing and building process.
Responsive Design
Responsive websites ensures websites adapt to different screen sizes, resolutions, and devices, providing a consistent viewing experience. Instead of separate versions for each device, it uses flexible layouts, fluid images, and CSS media queries to adjust content dynamically. This approach enhances usability, accessibility, and user satisfaction with a site easy to navigate across desktops, tablets, and smartphones.
Branding Design
Branding design strategically creates a distinct and memorable identity for a company, product, or service through visual and conceptual elements like logos, color schemes, and messaging. Beyond aesthetics, it evokes emotions, builds trust, and communicates values, setting a business apart from competitors. Effective branding fosters customer loyalty and shapes perceptions, serving as the foundation for strong relationships and long-term growth.
Interface Design
The key part of your site. The first part your customers will see, meaning it needs to be user friendly. A User Interface (UI) is the space where interactions between humans and machines take place, either an app or a website. Identity are specialists in creating UIs that are high quality and match the branding/aesthetics of your company.
It is important to take into consideration the experience of the user when landing on your website. If the colours, images etc are not to a high standard, it can deter a user from staying on your site, and in turn losing a potential client. It is undeniable that customers prefer websites with impactful appearances and captivating features. We have produced many high-quality websites from a range of companies. Will yours be the next?
Responsive Web Design
Fundamentally, a responsive design is a way of building a website that will automatically scale the sites content, to consider the size of the users device screen. We believe at identity it is key to have a responive design for your site, as it can help you solve a lot of problems. Responsiveness is highly important for search engine optimisation.
These days, it is highly more likely for a user to view your website from their phone or tablet, rather than a computer screen. Making a site mobile-friendly will improve the way it looks on both large and small screens. This will avoid any inessential resizing, scrolling or zooming that you would need to do on an unoptimized site.
We aim to keep potential clients on a great website, rather than having them frustrated by trying to navigate a site not fit for their screen size and possibly losing their interest.
Previously, you would need to create multiple different sites to match every screen size. Designing just one site that adjusts itself accordingly is the way forward. By appealing to both mobile viewers and desktop users, you will ultimatly increase you target audience size leading to a rise in web traffic for your business.
I approached Identity Web Design based on their Google reviews and from the first initial conversation with Gavin I knew that I would be working with the right people. He was very helpful and understood my requirements straight away. After our first meeting the team got to work on my website and I was amazed how proactive they were and how fast our combined ideas were coming together. Any change or tweak was never a problem, and with running a car detailing business I am super fussy! Im truly over the moon with the website they have created, it is modern and stands out from the crowd. Thank you to Gavin, Tristan and Thanasi for all of their hard work and professionalism - top job! Elliot Stafford - Proprieter
Case Study - Detail Your Eye Candy
Introducing the brand new website for Detail Your EyeCandy to showcase their car detailing services. We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your Eye Candy approached us post-design with interest in keyword optimisation. Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
SEO will increase your companys reach on your targeted market. By targeting a niche keyword, users looking for the specific role you fill in the market will be drawn to you.
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