Revolutionise Your Online Presence with Expert Digital Marketing Services
SEO
Most users rarely look beyond the first page of Google search results. While everyone aims for that coveted top spot, not every site qualifies. By carefully implementing and optimizing your website with the right keywords and strategies, we've consistently helped small businesses achieve top local rankings. We examine your site’s structure to enhance both user experience and search engine performance. Our approach is driven by thorough keyword and market research, enabling us to set realistic goals and craft an effective SEO strategy tailored to your needs.
PPC
Pay-per-click (PPC) advertising involves paying to place your website at the top of Google search results for specific keywords. PPC campaigns are a powerful tool for rapidly increasing traffic to your site and can yield high-quality leads when managed correctly. At Identity, we customize PPC campaigns to align with your business’s unique selling points. We concentrate on selecting the most relevant keywords to enhance your return on investment and reduce unnecessary spending. Our continuous optimization keeps your targeted pages performing at their best. Additionally, we deliver monthly reports that provide key insights into the effectiveness of your campaign.
Social Media
Maximize the impact of your social media efforts with our expertise. We offer deep insights and extensive experience to enhance your social media presence. Our social media management services encompass creating, publishing, promoting, and managing content across platforms like Facebook, Twitter, and LinkedIn. This approach opens up valuable opportunities for generating leads, increasing engagement, and effectively promoting your content.
Targeted Marketing
By harnessing data analytics and user insights, Identity can accurately pinpoint your target audience's needs and preferences, enabling us to craft personalized and relevant experiences on your website. This may involve showcasing targeted ads, recommending products or services based on previous interactions, tailoring website content to match user interests, and implementing dynamic pricing or promotions.
Targeted marketing not only boosts user engagement and satisfaction but also enhances conversion rates and ROI by delivering the right message to the right audience at the optimal time. Furthermore, it allows us to effectively measure and analyze your campaign’s performance, facilitating ongoing optimization and improvement of your website's effectiveness.
Cooperative Marketing Process
Identity Web Design has extensive experience serving a diverse range of businesses and excels in digital marketing. Our team of skilled designers, developers, and marketers is dedicated to transforming your ideas into a stunning website that distinguishes you from competitors and supports your business growth.
Your website serves as the public face of your business and a crucial marketing tool when used effectively. We understand the importance of making a strong first impression on visitors. Our goal is to create a website experience that is both engaging and informative, ensuring that your customers have a positive interaction and are encouraged to connect with your site.
Client Communications
Email marketing is a powerful tool for attracting new customers while keeping in touch with existing ones. It’s an essential part of any digital marketing strategy, regardless of your organization’s size. Email marketing offers significant benefits, such as enhancing customer engagement and boosting brand visibility. For entrepreneurs looking to expand their business and strengthen client relationships, email marketing campaigns are a valuable asset to help achieve these goals.
Maximize your return on investment by driving traffic to your website. At Identity, we provide a range of digital marketing solutions and effective strategies to ensure your online presence is impactful and successful.
Case Study - Detail Your Eyecandy
Introducing the brand-new website for Detail Your EyeCandy to showcase their car detailing services
We have recently Designed and developed the new website for Detail Your EyeCandy which was to also incorporate sister website Shield Your EyeCandy.
Detail Your EyeCandy are now reaping the benefits of ongoing SEO - with over 25 keywords on the 1st page of google currently, a lack of traffic and to the website and enquiries is a thing of the past.
The full featured CMS that we built into the new site will help control exactly what information, images and content appears on their site. Allowing them to create the web presence they need, this full featured CMS is a 'must have' in today’s fast moving digital age, saving on fees for future website updates, allowing for live content changes and more with little to no technical knowledge.
We currently manage the social media sites for Detail Your Eye Candy, regularly posting to Facebook and Twitter. Consistency in blog posts helps to create a consistent audience. Since not everyone may be on the same social media site, its key to post to a range of social media.
Case Study - Collins Skip Hire
Collins Skip Hire have been a client of ours for many years, as with every website over time it was due a refresh. The refresh included a more modern full width design, custom booking forms, ticker tape and incorporates live feeds for reviews and content updates.
The design had to reflect their broad range of services with focus on connecting visitors with the best skip or their usage. The general aesthetic had to be professional, interesting, and modern.
To promote latest on goings with the business, we have incorporated an Instagram feed onto the homepage, this allows members to post updates and easily promote content. We have also added a google reviews feed, this is a great way to display testimonials from a reputable source whilst providing an easy to locate area of the site to leave a review for Collins.
We are proud to state we have attained first page google rankings for over 35 targeted search terms for Collins Skip Hire and they are reaping the benefits. During the time of their campaign to this date, their website traffic has more than doubled and a lack of enquiries are now a thing of the past.
Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Suffolk office:
Stour Suite,
7 Wherry Lane,
IP4 1LG
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