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Website Design


An effective website design must be both engaging and intuitive. Numerous factors influence how your site is perceived, including the use of imagery and the ease with which visitors can achieve their goals. To create an exceptional user experience, your website needs to be optimized for usability and functionality. While this may seem straightforward, it requires an experienced designer to seamlessly integrate all these elements.

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Responsive Design


Responsive web design is a method for creating and coding websites so they seamlessly adapt to various screen sizes, resolutions, and devices. Instead of building separate versions of a website for different devices, responsive design uses flexible layouts, fluid images, and CSS media queries to automatically adjust the content and layout based on the user's device. This approach ensures a consistent and optimal viewing experience across desktops, tablets, and smartphones. In today’s digital environment, responsive design is essential for maintaining usability and accessibility across a wide range of devices, enhancing user satisfaction and engagement.

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Branding Design


Branding design involves the strategic creation and application of visual and conceptual elements to establish a unique and memorable identity for a company, product, or service. It includes developing a cohesive and recognizable image through logos, color schemes, typography, imagery, and messaging. Beyond just aesthetics, branding design aims to evoke specific emotions and perceptions in consumers, building trust, loyalty, and preference. Effective branding differentiates a business from its competitors, communicates its values and personality, and fulfills its promises to the target audience. It forms the foundation for cultivating strong customer relationships and shaping their overall perception of the brand. In essence, branding design is both an art and a science, focused on creating a lasting impression that engages consumers, fosters loyalty, and drives growth.

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Interface Design

Identity Web Design has worked with a diverse range of businesses and brings extensive experience as a digital marketing company. Our team of skilled designers, developers, and marketers is dedicated to turning your ideas into stunning websites that set you apart and support your business growth.

Your website serves as the public face of your business and can be a powerful marketing tool when used effectively. At Identity, we understand the importance of making a strong first impression. We ensure that your website provides a pleasant and informative experience, allowing customers to engage meaningfully with your site.

 

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Responsive Web Design

Bury St Edmunds Web Design

Responsive design is a crucial approach to building websites that automatically adjust content based on the size of the user's device screen. At Identity, we emphasise the importance of responsive design for your site, as it addresses numerous challenges. With more users accessing websites via phones and tablets rather than desktop computers, a mobile-friendly design ensures your site looks great on both large and small screens. This eliminates unnecessary resizing, scrolling, or zooming that can frustrate users and drive them away.

In the past, creating separate sites for different screen sizes was necessary. Today, designing a single site that adapts to various devices is the optimal solution. By catering to both mobile and desktop users, you can expand your target audience and boost web traffic for your business.

With years of experience in website optimisation, Identity is ready to make your site the next success story.

 

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Logos, Branding and Brochures

Bury St Edmunds Web Design

At Identity, we offer a variety of services designed to elevate your business. In addition to creating high-quality websites for diverse industries, we provide a range of additional design services. If your website features an outdated logo, we can design a fresh new logo that aligns with your modern brand identity. Consistency in branding helps create a strong and recognizable presence.

We also recommend keeping your clients informed with newsletters and brochures, which helps maintain a steady connection with your target audience.

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Bury St Edmunds Web Design

 

Bury St Edmunds Web Design 

For your website to succeed, it must attract visitors who can easily find information or complete tasks. The first step is to clearly define your organization's needs, goals, and objectives, as well as those of your users. We will thoroughly capture your business goals and objectives, then align them with user needs to create a seamless and effective customer experience.

Case Study - Total Football Direct & Total Gymnastics Direct

Bury St Edmunds Web Design

When it came to building the new, updated site for Total Football Direct, the site needed to capture attention whilst maintaining a professional image. Every website we build has its own distinctive personality. Whether it’s playful, entrepreneurial or innovative, a site’s look, layout and content should reflect the personality of its brand.

The Total Football Direct website we created performed well and scored it's goals, in-turn they returned to us to create a sister site, Total Gymnastics Direct. Both websites share a recognisable branding to one another and are aimed at similar target markets yet they still boast their own individuality.

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Bury St Edmunds Web Design

We cannot fault the excellent service provided by Gavin and Nas at Identity Web Design. We recently took the opportunity to rebuild and improve our website and although this initially seemed a daunting task, Gavin and Nas made sure the process ran smoothly.They were always happy to help with any issues and now the website is up and running, the ongoing service is invaluable. Being able to just pick up a phone and having the confidence that any issues will be resolved quickly is extremely important to us.Identity have provided us with a website which meets all our requirements and will most certainly improve our online presence going forward. - Karen Cornforth, Managing Director

Bury St Edmunds Web Design

Excellent communication, very helpful, patient and lovely staff and a highly professional service. The team have completely transformed our website and they made the entire process as easy as possible. It's been a very long time since our website has been updated and we are delighted with the results. Thank you so much! - Helena Moles, Clinic Administrator

Case Study - Suffolk Medical Clinic

Bury St Edmunds Web Design

Like all of the responsively designed sites that leave our workshop, the new Suffolk Medical Clinic website will automatically adapt to fit the screen it’s being viewed on. Not only is this great for SEO, customers love the ease with which they can navigate the site and find the information they’re looking for. This was a big reason for the website update was to open a whole new avenue of mobile customers.

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Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.

Our Suffolk office:

Stour Suite,

7 Wherry Lane,

Ipswich,

IP4 1LG


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