01473 807014

Supply Plus

Life-saving and life-sustaining equipment

Supply Plus, a UK-based leader in the design, manufacture, and global distribution of life-saving and life-sustaining equipment, approached us to create a website that could represent not just their parent brand but also their distinct subbrands — +AS Fire & Safety, +Bayley, and +Collins Youldon — within a single, cohesive platform. The goal was to build a professional, accessible, and content-rich website that clearly communicated their specialist expertise across fire and safety, energy and fuel delivery, law enforcement and defence, and fluid transfer and cable management, while showcasing their commitment to UK manufacturing, sustainability, and exports to over 60 countries. Our task was to develop a flexible Joomla website with a template system capable of adapting its appearance depending on which subbrand product page a visitor is viewing, a secure login area for accessing manuals and technical documentation, and a structure that brings three historic British brands together under one unified digital presence.

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Supply Plus

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Adaptive Multi-Brand Template System

Supply Plus operates as a group of distinct but related brands, each with its own identity, history, and product focus. To accommodate this within a single website, we developed an adaptive template system that intelligently changes its visual appearance — including logo, colours, and branding — depending on which subbrand product page a visitor is viewing. When a user navigates to the +AS Fire & Safety, +Bayley, or +Collins Youldon section, the page template automatically restyles to reflect that brand's identity while maintaining a consistent underlying structure and navigation. This approach gives each brand a clear, individual presence without requiring separate websites, keeping the user experience seamless while reinforcing the unique character and heritage of each business within the Supply Plus group.

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Secure Login for Manuals & Documentation

As a manufacturer of specialist equipment supplied to fire services, police, military, and industrial operators worldwide, Supply Plus needed a way to provide customers with controlled access to product manuals, technical documentation, and support resources. We implemented a secure, user-friendly login area that allows authorised customers and partners to authenticate and access the manuals and documentation relevant to the products they use. The login system keeps sensitive technical content protected while ensuring that the right users can quickly find the information they need, from installation and operating guides through to maintenance and compliance documentation. This adds genuine value for customers, streamlines after-sales support, and reinforces Supply Plus's reputation for dedicated, long-term customer care.

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Bespoke Website Design & Accessibility

To reflect the quality and heritage of the Supply Plus group, we developed a bespoke website design that brings their three historic British brands together within a clean, professional, and modern layout. The design highlights their shared focus on life-saving and life-sustaining equipment, with industry-focused icons, clear product categories, and prominent messaging around British manufacturing and global reach. Accessibility was built in from the outset, with a full set of accessibility tools allowing visitors to adjust contrast, colour, font size, and other display settings to suit their needs. The result is an inclusive, user-friendly website that serves a diverse global audience while clearly communicating the expertise and reliability that define each brand within the group.

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Adaptive Subbrand Templates

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A central challenge of the Supply Plus project was presenting three established brands — +AS Fire & Safety, +Bayley, and +Collins Youldon — each with decades of heritage, distinct product lines, and their own visual identity, without fragmenting the user experience across multiple disconnected sites. We solved this with a dynamic template system that adapts the website's branding in real time based on the subbrand section being viewed. The logo, colour scheme, and header treatment change to match the active brand, so visitors browsing +Bayley's emergency ladders see the Bayley identity, while those exploring +Collins Youldon's hose reel and fuel delivery solutions are presented with the Collins Youldon look and feel. A persistent brand switcher keeps navigation between the parent site and each subbrand intuitive, allowing users to move seamlessly between them while always understanding exactly which brand's products they are viewing. This flexible approach delivers the focused, brand-specific experience each product line deserves, within a single maintainable platform.

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Customer Login & Documentation Portal

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For a manufacturer whose products are used in critical, life-saving situations by professional users around the world, providing reliable access to accurate documentation is essential. We built a dedicated customer login area that gives authorised users secure access to product manuals, technical specifications, and support documentation relevant to the Supply Plus products they operate. The portal is designed to be straightforward and intuitive, allowing customers to sign in and quickly locate the manuals and resources they need, whether for installation, operation, maintenance, or compliance purposes. By gating this technical content behind a secure login, Supply Plus can control access to sensitive documentation, ensure that the right information reaches the right users, and provide a more personalised, valuable after-sales experience. The login area also supports the group's commitment to dedicated customer support, giving professional end users a dependable route to the technical information that keeps their equipment performing safely in the field.

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