Bespoke Web Development Specialists
With Over 10 Years Experience
Bespoke Development
Developing bespoke websites involves creating custom web solutions tailored specifically to the needs and preferences of a client. Unlike off-the-shelf products, bespoke websites are designed from the ground up. They specifically address the unique challenges and objectives of a business.
Creating a bespoke website is a collaborative and iterative process. It requires a deep understanding of the client’s business. It also demands a strong commitment to delivering a high-quality, personalised web presence.
Clients often approach us with specific requirements. This allows us to provide a service that meets their needs and improves their website's functionality and user experience.
CMS Platforms
Content managed websites are built on a foundation known as a Content Management System (CMS). This is a software application that lets users create, manage, and change content on a website. You do not need special technical skills to use it.
Content managed websites change how we handle digital content. They offer a simple interface for non-technical users. This allows anyone to easily create, edit, and publish content. This democratizes web design and content management, making it accessible to individuals and businesses of all sizes.
Some ecommerce platforms we work with:
Joomla - Easy to use and can be highly customised
WordPress - Well supported and developed platform
Drupal - Known for its power and scalability
WIX - Good for users with little experience
Squarespace - Pre-built website templates and drag-and-drop elements
Ecommerce Platforms
The online marketplace is a good platform for you to expand your business beyond a physical store. An eCommerce platform enables you to sell products online. This allows you to reach a wider audience and grow your business. There are some costs involved in setting up an online store.
However, your financial outlay will be much smaller than what you'd spend on a physical premises. You won't believe how easy it can be to start selling online with the right tools to drive your business.
Some ecommerce platforms we work with:
Hikashop - Easy to use & Highly customisable
WooCommerce - Integrates well to wordpress
Magento - Good option for larger stores
Shopify - One of the cheaper paid services
Bigcommerce - Easy to set-up a basic shop
Developing Bespoke Websites
Bespoke web development refers to the process of creating a custom web platform. The development team tailors this platform to meet the unique needs and objectives of the business.
Unlike using pre-built templates or platforms, bespoke web development offers more flexibility. It allows for greater customisation. It also enables the inclusion of unique features that help a company's web presence stand out from its competitors.
Customisation: Bespoke web development involves building a site from the ground up. This means every element is created to align perfectly with the business's goals. These elements include functionalities, user flows, and aesthetic design. Each part is purpose-built to support the business’s unique requirements.
Collaboration: This process requires close collaboration between the client and the development team. The goal is to ensure that the final product not only looks distinct but also performs effectively. It must deliver an exceptional user experience. It should also meet the business’s strategic objectives.
Scalability and Flexibility: A bespoke website is designed with scalability in mind, allowing for future growth and changes. This is without the constraints of a pre-designed template. This can lead to higher returns and cost savings as the business.
Standout Online Presence: With 75% of users judging a company's credibility based on its website design. Having a unique and standout online presence is crucial. Bespoke web development provides the opportunity to craft an online presence that is as unique as the business itself.
Content Managed Websites
Content managed websites are powered by a Content Management System (CMS). A CMS is a software application that enables users to create, manage, and modify content on a website. It does this without requiring any specialized technical knowledge.
A CMS simplifies the web design process by handling the basic infrastructure needed for creating web pages. It also manages tasks like storing images and other essential functions. This allows users to focus more on the visible, user-facing parts of a website.
We recently worked with Identity Web Design to design our company website, and we couldn't be more impressed with the results! From the very beginning, Gavin and Luke were professional, responsive, and truly took the time to understand our vision and brand identity.The design they delivered is fantastic! Exactly what we were hoping for. Communication throughout the project was seamless, and they consistently met our expectations. Highly recommend their services.- Kat Morava, Marketing
Case Study - Rubbish Clearance Essex
Introducing Rubbish Clearance. Rubbish Clearance approached identity looking to revitalise their logo, branding and replace their existing website with something much slicker and easier to manage.
The old website was flooded with colour, the new site utilises the colourful branding in a contemporary way with easy to use navigation throughout the website.
We created a feature rich ecommerce platform to cater for Lumberjacks diverse requirements. After working closely together with the client, we were able to fine-tune these features and create a site that did everything the client needed it to, allowing for easy amendment of products on the go and more.
Payments are taken securely via their preferred payment gateway PayPal, which has been integrated into the site to ensure a smooth experience.
The flexible e-commerce system allows for mass upload of categories, products, and related content saving time and resources in what could of been a time consuming process to do so.
View WebsiteCase Study - Heathlands Preschool
Introducing the refreshed website for Heathlands Preschool — designed and developed by Identity Web Design to better reflect the nurturing and vibrant environment of the preschool. The new site features a bright, welcoming design with clear navigation, making it easy for parents and carers to find key information such as session times, fees, policies, and upcoming events. The use of soft colours and playful elements creates a friendly, child-focused feel that aligns with the preschool’s values.
We created a custom, easy-to-manage website that allows the team at Heathlands Preschool to update content, upload newsletters, and share important announcements with ease. The site is fully responsive, ensuring it works beautifully on all devices — whether parents are browsing on their phones, tablets, or desktops.
By working closely with the staff, we fine-tuned the site’s functionality to match the preschool’s specific needs. From photo galleries that highlight daily activities, to a clear contact form for enquiries and admissions, every feature was built with the user experience in mind. The new platform helps strengthen the preschool’s digital presence and provides families with a reliable, easy-to-use resource that reflects the warmth and professionalism of Heathlands Preschool.
View Website
Amazing!! Luke has been a star creating a website for our nursery setting. He's taken me every step of the way, making suggestions and been really supportive in creating the design/layout/information to add. It's been an easy and relaxed experience. I didn't have much to go off to begin with and with the little suggestions I gave, Luke and Gavin listened and created an amazing space for us. With the design, support and quickness of the website being ready, I think it's very worth the price we paid. We now have a lovely website that shows who we are as a setting. I'm really pleased with the outcome. I would highly recommend - Brittany Westmore, Setting Manager
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