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Website Design
A good website design should be engaging and easy to use. Many things affect how people see your site. This includes the images you use and how simple it is for visitors to reach their goals.
A great user experience is crucial. Your site must work well and be easy to use. It might seem simple, but it takes a skilled designer to get it all right.
Responsive Design
Responsive web design makes websites work well on all devices. Instead of making different sites for each device, it uses flexible layouts and images. It also uses CSS media queries to adjust how the site looks based on screen size.
This approach ensures users receive a quality experience regardless of whether they are using a computer, tablet, or smartphone. In today's digital environment, responsive design is essential. It ensures that websites are user-friendly on all devices. This helps to keep users satisfied and interested.
Branding Design
Branding design creates a unique and memorable identity for a company or product. It includes making logos, choosing colours, fonts, and images to form a clear and identifiable brand. The goal is to look good and stir certain feelings in customers. Good branding builds trust and loyalty by showing what the business stands for.
Effective branding makes a company stand out from competitors. It shows the company’s values, personality, and mission. This helps customers connect with and remember the brand.
A strong brand identity helps build lasting relationships and can lead to long-term growth. In short, branding design is both an art and a strategy to leave a lasting impression on consumers.
Interface Design
The key part of your site is the first thing your customers see. The User Interface (UI) is where people interact with technology, whether it's an app or a website.
At Identity, we focus on creating high-quality UIs. Our designs align with your company's branding and visual identity. This helps your customers use your site easily and meaningfully.
Taking into consideration the experience of the user when landing on your website is important. Low quality colours and images may discourage users from staying on your site. This could result in the loss of potential clients. This means you could lose potential clients.
Conclusive evidence shows that customers prefer websites with impactful appearances and captivating features. We have produced many high-quality websites from a range of companies.
Responsive Web Design
As mentioned before, responsive design means making a website that changes size based on the user's screen. At Identity, we think responsive design is crucial. It makes sure the site looks good and works well on any device.
Today, people are more likely to visit your website on a phone or tablet instead of a computer. Making your site mobile-friendly improves the user experience. It also makes your site easier to access on any device.
Responsive design helps with search engine optimization (SEO). It gives all devices one URL, making page rankings better and improves visibility in search results.
Previously, you would have needed to create multiple different sites to match every screen size. However, maintaining just a single responsive site is not only more cost effective but is also more efficient than managing mulitple versions for different devices. Overall, responsive design is essential for ensuring that a website remains competitive, accessible, and user-friendly in today's diverse digital landscape.
Identity has many years of experience when it comes to optimisation of websites, will yours be the next?
Logos, Branding and Brochures
A well-designed logo serves as a visual representation for your brand's identity and can be prominently displayed on the website, contributing to brand recognition and recall. Consistent branding elements, such as color schemes, typography, and imagery, further reinforce your brand's identity and help create a cohesive and memorable user experience throughout the website.
It is importnant to note that branding extends beyond visual elements to encompass messaging and storytelling. Brochures, for example, can provide additional context about your brand, its products or services, and its values, which can be incorporated into the website's content to engage and inform visitors more comprehensively.
Moreover, cohesive branding across various marketing materials, including brochures and websites, fosters trust and credibility among users. When users encounter consistent branding elements across different channels, they are more likely to perceive the brand as professional, reliable, and trustworthy.
Good web design is like a well-tailored suit – it not only looks impressive but also feels comfortable and effortlessly guides you through every interaction
Case Study - Total Football Direct & Total Gymnastics Direct
When we set out to build the new site for Total Football Direct, we had a clear mission: to grab attention while keeping things professional. At Identity, we're all about giving websites their own unique personality. Whether it's fun and playful or serious and innovative, we believe your site should reflect your brand's personality and values.
With Total Football Direct, we aimed to create a website that not only looked great but also performed exceptionally well. Through careful consideration of design elements, layout, and content, we ensured that the site stood out while maintaining a professional image.
Following the success of the Total Football Direct website, the company approached us again to develop a sister site, Total Gymnastics Direct. We wanted to maintain a cohesive brand identity while also allowing each site to have its own unique identity. Despite targeting similar markets, we ensured that each site possessed its own personality to effectively resonate with its intended audience.
At Identity, we are committed to exceeding expectations. Whether it's sports equipment or any other industry, we strive to deliver outstanding design and functionality in a professional manner.
Case Study - Suffolk Medical Clinic
Suffolk Medical Clinic, a top healthcare provider in Suffolk, UK, needed a better online presence to reach more clients. Their old website didn't show off their services or expertise well.
Identity Web Design came in to help. They first set clear goals: make the site look better, improve user experience, and increase search engine visibility.
Identity Web Design made the new website. It looks modern and features high-quality images. The images show the clinic's facilities and treatments.
Easy to navigate, letting visitors find services, learn about the team, and book appointments quickly. The site also optimizes for search engines and performs well on all devices.
With the new, professional website, Suffolk Medical Clinic is now ready to serve the community better. The updated site makes it easier for patients to find information and book appointments. Also, attracting new clients who are searching for healthcare services online will be helpful.
The clinic can now stand out more in the busy healthcare field and offer a better experience to both current and new patients. This new website supports the clinic’s goal to improve and grow in today’s digital world.
Identity has been designing, developing, and marketing websites in Suffolk for over 10 years. We are among the top web developers in the county. Our team can build everything from small brochure sites to custom applications for larger businesses.
Identity have been designing, developing and marketing websites in and around Suffolk for over 10 years where we have positioned ourselves as one of the top web developers in the county. The team build anything from small brochure websites, to bespoke applications for larger enterprises, if you can think of it identity can create it.
Our Suffolk office:
Stour Suite,
7 Wherry Lane,
IP4 1LG
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